FreeCharge announced its exclusive partnership with retailer, Shoppers Stop. As part of the exclusive tie-up, Shoppers Stop’s customers will have the option to use their FreeCharge Wallet to make payments at all 74 Shoppers Stop stores across the country as well as on the webstore www.shoppersstop.com. The partnership will also extend to the Shoppers Stop Ltd. group companies such as 17 outlets of HyperCity, 95 stores of Crossword and 19 stores of HomeStop across India.

Commenting on this exclusive partnership, Govind Rajan, Chief Operating Officer, FreeCharge and Chief Strategy Officer, Snapdeal said, “It is an honour to partner with a hallowed brand like Shoppers Stop. We are excited to redefine the shopping experience at Shopper Stop with the FreeCharge Wallet. FreeCharge Wallet is a step jump in the payment experience – faster, more secure and more rewarding than any other form of payment including cash. This partnership will allow our 87 million users to get the best of shopping experience at Shoppers Stop. We envision the future of payments to be digital and it is going to be all pervasive”

Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, “We have partnered with FreeCharge to offer our customers the option to use a mobile wallet to complete their shopping journey. The popularity of Digital Wallets has been on the rise and we are delighted to partner with India’s leading digital payment platform. With the addition of the FreeCharge wallet, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience. We strongly believe that this alliance with FreeCharge will give a significant fillip to the growth of our omni-channel business.”

Salil Nair, Customer Care Associate & Chief Executive Officer, Shoppers Stop Ltd. added, “We are committed to offering our customers a seamless and convenient shopping experience. Our partnership with FreeCharge is a step in this direction and will greatly enhance our customers’ shopping journey. The FreeCharge Wallet integration will be rolled-out within a few weeks. We plan to enable the FreeCharge Wallet payment mechanism across all our stores of Shoppers Stop, HomeStop, HyperCity, Crossword as well as our webstore www.shoppersstop.com”

Shoppers Stop’s recently announced partnership with Snapdeal has already paved the way for its omni-channel journey. This partnership with FreeCharge will further amplify the efforts in narrowing the gap between online and offline shopping experience for customers. FreeCharge with its proven expertise in the digital world will help enhance the payment experience of Shoppers Stop customers.

Elaborating on the partnership Sudeep Tandon, Chief Business Officer, FreeCharge said, “The partnership with Shoppers Stop is a testimony to the commitment of both brands to offer a best in class customer experience. With this partnership we bring together the best of retail and digital payments to create a seamless transaction experience for consumers both in the online and offline world. We plan to roll out some exclusive customer experience and customer delight features never before seen in the market.”

FreeCharge is focused on changing consumer habits in the digital space and understand that the world will embrace habit commerce in future. Digital Wallets will play an important role in driving habits especially in the offline space.