Nortel Networks India: Market Forces

Ashoka Valia

Plans base station manufacturing in India

Big sales to BPO and call centers

Took $10 mn equity stake in Sasken

Nortel was shining in the wireless carrier equipment space, but it got tough
competition from Cisco in enterprise networking. D-Link too stormed the market
last fiscal, with Foundry. That Nortel still achieved a growth in this sector
was a tribute to its ramping up activities and efforts of 3D Networks, its most
trusted partner.

Switches proved to be the most lucrative equipment for Nortel, though here
too it took a hit. Call centers and BPO provided the resuscitating
elixir-deployments happened across Bharti AirTel, Taj Reservation Network,
American Express, iSeva, HTMT among others. Nortel was an also ran in routers;
other enterprise equipments pushed included converged voice and data networks,
IP telephony, multimedia contact centers, wireless LAN and Wireless Mesh
Networks. Nortel’s commitment to India is illustrated not only by its strong
working relationships with the enterprise customers, but also in the $10 mn
investment it made in taking an equity stake in Sasken.

l Start-up Year: 1991 l Products & Services:
Networking, call center solutions, carrier equipment l Employees: 1200
l Branches: 3 l Address: P&G Plaza, Cardinal Gracias Road, Chakala, Andheri (E), Mumbai-400099 l Tel: 56978700
l Fax: 56978787 l Website:

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