On International Women’s Day 2021, Nita Ambani, chairperson, Reliance Foundation announced the launch of Her Circle, a content, social media, and goal-fulfilment digital platform for women. The digital networking platform aims at accelaerating women’s empowerment and to also strengthen the bonds of women across the world by providing them a digital space for interaction, engagement, collaboration, and mutual support.
“I am delighted that we can create such a circle of support and solidarity for millions of women through HerCircle.in, a digital platform that invites every woman to join and make her own. With the Digital Revolution enabling 24×7 global networking and collaboration, Her Circle welcomes ideas and initiatives of women from all cultures, communities and countries. We make sisterhood and equality our touchpoints on this platform” said Nita Ambani while launching the platform.
Her Circle, which is initially beginning with Indian women, is envisioned to be a worldwide digital collective of women by allowing participation for women from across the globe. It is an all-encompassing content, social media and goal fulfilment community that caters to the rapidly rising aspirations, ambitions, dreams and competencies of women of all social backgrounds, said a statement from the company.
How Her Circle Launched by Nita Ambani Works
Networking and Goal-Fulfilment: Her Circle is designed to provide women-related content that is engaging and upliftment-oriented even as it connects women to each other through a social platform. Women can engage as they watch videos, read articles with solution-oriented life strategies covering living, wellness, finance, work, personality development, community service, beauty, fashion, entertainment, creative self-expression and active participation in public life through women-led NGOs and other organisations.
The platform will also provide women with answers from Reliance’s esteemed panel of experts on health, wellness, education, entrepreneurship, finance, philanthropy, mentorship and leadership. The section on upskilling and jobs will help her find new professional skills as well as get job opportunities suited to her profile. Women can learn through masterclasses or avail complimentary digital courses. Her Circle provides space for women to share their life stories of success-through-struggle, which can provide inspiration, hope and resilience to others.
Private, Personalised, Safe: while the content, from videos to articles, is open to all, the social networking part of the platform is only for women. The social connect will provide women with a safe, women-only forum to make new friends with shared interests or ask questions from peers without hesitation. Her Circle also has an exclusive and personal space for women to ask questions to medical and finance experts in a confidential chatroom.
Her Good Habit App: Her Circle also provides app-only trackers to enable users to inculcate and sustain the right habits. There are fitness trackers, finance trackers, period trackers, fertility trackers, and pregnancy trackers and guide.
Her Circle is a desktop and mobile-responsive website and is available as a free app on Google Play Store and My Jio App Store. Participation in Her Circle is entirely free for its registered users. It will be launched in English initially and, subsequently, in other languages.