Nihilent launches 14Signals based survey to gauge sentiments on demonetisation

Pune-based global consulting and solutions integration company Nihilent Technologies, along with its newly acquired company Nihilent Analytics Ltd., has launched an independent survey on the recent demonetisation in India. The survey is available in seven languages, namely English Hindi, Marathi, Gujarati, Bengali, Kannada and Tamil.

The survey utilizes 14Signals, the company’s proprietary customer loyalty evaluation tool, and seeks to understand the view of the citizens on the move by the Government. The survey  is designed to listen to people’s articulated expectations as well as unarticulated aspirations and emotional connect on the subject of demonetisation. It is divided into two parts, puts forth questions related to benefits and positive experiences, followed by those on costs, inconveniences etc.

Speaking about the survey, Mr. LC Singh, Vice Chairman and CEO of Nihilent said, “We are confident that the results of the survey will give a deeper insight into the sentiment of the general public, which may or may not be aligned to the scores of written opinion published on the topic so far. We will be sharing the results of the study with the individuals who request for it, while also making them available publicly.”

The 14Signals framework is based on the idea that emotions dominate buying behavior more than features and benefits. In this case, the tool will help ascertain if the public perception is in favour or against the decision — in brevity, if they bought the government’s argument. Based on 14 revelatory signals, the framework helps to capture tangible monetary factors and intangible aspects such as emotional connect and psychological appeal.