Our Next Leap of Growth would come from Tier 2 Cities: Amit Majumdar, Crayon Software

In an interaction with Dataquest, Amit Majumdar, Regional Head, North and East, Crayon Software talks about its channel strategies and focus areas for the company.

Q. What is your channel strategy?

A. Our channel strategy is to build an extremely transparent, ethical, robust and technologically enabled partner ecosystem. Our motto is to help and enable our partners with the latest technology on Public or Private Cloud environment by providing in-house trainings, classroom trainings, hand-on labs and workshops. We believe once we have the right set of technologically enabled partners, business will automatically fall in place.

Q. What is your existing channel program?

A. Crayon runs round the year channel partner incentive program under the flagship banner of “Crayon Pulse Program”, which is primarily a reward program for partners and sellers with different options of Pulse point redemption. It is based on the consumption under Microsoft Cloud programs. However, for the current Quarter (OND 18) we are running “"Consume and Get high" program. This is for partners who earn a maximum of 5X of the consumed revenue. There are many more such programs that are currently running. The details could be provided on the basis of requirement.

Q. What are the verticals growing more? Which regions are you targeting now?

A. Our next leap of growth would come from tier 2 cities like Jaipur, Lucknow, Chandigarh, Bhubaneshwar and Guwahati to name few in North and East, which I manage. We are putting resources to grow in both direct and indirect business in these territories. Also, we expect growth to come from technology startups, ISVs and state government entities where public cloud adaption is set to grow in recent times.

Q. Which training programs are mandatory for channel partners?

A. We offer multiple training programs to our partners, which we align on the basis of their business priority.

By Ankit Parashar