Though Polycom managed to stay at the top in the videoconferencing market,
it lost substantial market share to Aethra, and it reflected in its revenues.
Still engaged with reworking of its prices and its new-found focus on mid level
enterprises, Polycom went about strengthening its relation with the channel
partners. Barring a few select large accounts, the company primarily followed an
indirect business model. It was driving high-definition in a big way; in fact a
substantial chunk of its growth came from HD videoconferencing.
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l Senior Marketing Manager India & |