Zepto launches ‘Atom’, an  AI-powered analytics tool to help brands

Zepto, a quick commerce platform, has launched ‘Zepto Atom’, a subscription-based data analytics tool for consumer brands listed on its platform. Zepto Atom is designed for brands and merchants using the Zepto platform, offering them deeper insights into performance, customer behaviour, and market trends. The tool, announced, will be available starting May 16 as a paid add-on to the existing Zepto Brand Portal.

What does it offer?

Atom provides:

• Hyperlocal analytics, including PIN-code-level insights and market share data
• Minute-by-minute visibility into sales, impressions, conversions
• Behavioural metrics like customer retention, repeatability, and search/homepage visibility
• Zepto GPT, an in-house AI assistant that answers performance queries, gives strategic suggestions, and generates reports using Zepto’s internal data
• Predictive analytics and full-funnel consumer behaviour tracking

The tool aims to help brands identify underperforming regions and optimise pricing, marketing, and product strategies accordingly. This move signals Zepto’s entry into India’s Rs. 1,000 crore consumer analytics market, traditionally dominated by firms like Nielsen and Kantar. CEO Aadit Palicha stated that Zepto Atom offers real-time, actionable insights at a more competitive price point, helping brands scale efficiently. Zepto also plans to add features like AI-generated customer personas and automated customer surveys in the coming months.

Zepto Atom is accessible via a dedicated website and mobile app. It complements the free Zepto Brand Portal and will serve as a premium intelligence tool for deeper, data-driven decision-making.

Zepto will onboard partner brands over the coming days. While pricing details remain undisclosed, the launch is expected to create a new revenue stream for Zepto as it looks to strengthen its position in a competitive quick commerce landscape and prepares for a future IPO in early 2026.