Why TASC chose Salesforce; CTO explains the strategy and revenue outlook

TASC Outsourcing recently announced its decision to deploy Salesforce Agentforce to support its sales and marketing teams. Building on that news, Dataquest asked Richard Jackson, Chief Transformation Officer at TASC Group, why the company selected Salesforce and what return it expects from the investment.

Jackson said the choice aligns with TASC’s broader plan to place technology at the centre of the business. The company has grown at a steady pace over the past 18 years, and he said the team wanted a platform that can keep up with the scale of its expansion plans.

He added that TASC looked for a system that could connect easily with its existing tools, including the enterprise resource planning platform and the applicant tracking system. According to him, Salesforce met this requirement and also offered flexibility for future additions. He pointed to the availability of ready-made integrations and the ability to plug external products directly into Salesforce without adding manual steps for the sales team.

A key consideration was the pace at which Salesforce updates its software. Jackson said the company wanted to partner with a provider that invests heavily in its products so that TASC does not have to make repeated, large changes to keep up with market needs.

On the question of revenue projections after the deployment, Jackson said the company follows a cautious, step-by-step approach when adopting new technology. He said the investment in the current Salesforce Agentforce setup was made with a clear limit and would not strain the organisation.

TASC evaluates each technology project through a return-on-investment review. For the first year of the Salesforce deployment, Jackson aims to break even on the cost. He said that once the model proves stable, the company will expand the scope and expects the system to support new client wins. His early goal is for the sales team to sign at least two to three clients each year through the workflows supported by the agents.

Jackson said these expectations are realistic because very few companies in the region have deployed similar AI-driven sales processes. For TASC, the current phase is about testing what works, measuring outcomes, and then scaling only where there is clear value.

The earlier announcement highlighted that the Agentforce lead-sourcing and outreach agents have already produced results in lead volume and email responses. Jackson said these initial gains support the company’s plan to continue taking small, controlled steps before expanding the use of AI agents across more teams.