TCS collaborates with Salesforce to enable AI adoption in manufacturing industry

Tata Consultancy Services (TCS) has partnered with Salesforce to help businesses in the manufacturing and semiconductor industries harness the power of artificial intelligence (AI) and cloud computing. The collaboration was announced on February 20, 2025, marking a significant step toward AI-driven digital transformation for industrial businesses.

TCS announced three major AI-driven initiatives aimed at enhancing sales efficiency, optimizing field operations, and improving customer experience. These initiatives include:

• Semiconductor Sales Accelerator – Uses AI-driven insights to streamline sales processes, shorten deal cycles, and improve win rates.
• Seller for the Future – Provides sales teams with real-time customer insights, predictive analytics, and personalized recommendations to drive growth.
• Digital Field Service – Leverages AI, IoT, and machine learning to enhance technician productivity, improve predictive maintenance, and optimize scheduling for field service operations.

 The collaboration is designed for businesses in North America, where TCS has a strong presence with over 46,000 employees and 32 sales, delivery, and data centers. However, the solutions will benefit global enterprises in manufacturing and semiconductor industries.

One of the biggest challenges in AI adoption is unlocking data-driven insights from scattered, unstructured datasets. Many organizations struggle to utilize AI effectively due to data silos and inefficient workflows. The partnership between TCS and Salesforce aims to solve this by integrating AI into core business processes, enabling companies to make smarter sales decisions, improve operational efficiency, and enhance customer experience.

TCS will combine its deep industry expertise and TCS Crystallus™ platform with Salesforce’s AI and cloud capabilities to develop advanced solutions tailored for manufacturers and semiconductor suppliers. The Semiconductor Sales Accelerator ensures faster decision-making by providing real-time access to relevant data. Seller for the Future enhances sales efficiency by offering predictive analytics within the Salesforce platform. Digital Field Service optimizes on-site maintenance and troubleshooting by empowering technicians with real-time AI-driven insights.

What the Leaders Say

Indira Gillingham, Vice President of Alliances at Salesforce, emphasized the potential of the partnership, stating, "We are excited to collaborate with TCS to bring transformative AI and data-driven solutions to the industry. By leveraging TCS’ industry expertise and Salesforce’s CRM capabilities, businesses can now unlock AI-powered insights and enhance their customer interactions."

Prashant Shirgur, Global Head of Enterprise Solutions at TCS, highlighted the importance of real-time sales insights in the semiconductor industry, saying, "TCS is committed to providing clients with the tools they need to grow efficiently. With TCS Crystallus™ on Salesforce, sales teams can engage customers confidently, shorten deal cycles, and drive revenue growth."

Amit Bajaj, Salesforce Global Practice Head at TCS, reaffirmed the company's commitment to digital transformation, stating, "TCS is dedicated to equipping industries with digital tools for success. Our collaboration with Salesforce will deliver tangible business value to manufacturing and semiconductor clients."

Conclusion

TCS and Salesforce’s collaboration is expected  to redefine AI adoption in the manufacturing and semiconductor sectors by addressing data challenges, streamlining sales processes, and enhancing field service operations. By integrating AI-driven insights into daily workflows, businesses can achieve higher efficiency, improved decision-making, and increased customer satisfaction in an increasingly competitive market.