TASC Outsourcing sees sixfold jump in response rate after adopting Salesforce AI

TASC Outsourcing, a human resource and staffing firm, announced a strategic shift to autonomous intelligence by deploying Salesforce Agentforce. The company focuses the new technology on its sales and marketing operations across India and the Middle East.

TASC, which manages over 8,000 associates and serves more than 500 customers throughout the UAE and Saudi Arabia, began unifying its sales and marketing on the Salesforce platform. The move focuses on replacing legacy recruitment-based workflows with streamlined, AI-driven processes. This approach aims to create stronger coordination between TASC’s sales, recruitment, and delivery teams, enabling quicker customer response times.

The core of the deployment involves two distinct autonomous agents: a lead-sourcing agent and an outreach agent. These AI tools operate in conjunction with TASC’s existing Applicant Tracking System (ATS) and Enterprise Resource Planning (ERP) platform.

The early results from this deployment show significant gains. The lead sourcing agent generated over 2,000 actionable leads for the sales team. Meanwhile, the outreach agent drove a sixfold surge in email performance. This increase means the email response rate moved from a fraction of a percent to nearly two percent, according to internal case studies of the work. TASC complements this system by using Tableau for advanced sales performance analytics.

Mankiran Chowhan, Managing Director of Sales & Distribution at Salesforce India, spoke on the changing business environment. Chauhan stated that AI redefines the future of work and emphasized that this partnership helps TASC reach "new levels of agility and intelligence."

By integrating these agents, TASC changes its operational identity. It shifts from a traditional staffing agency model toward a technology-first solutions provider. This transition positions the firm to rely on autonomous systems for core administrative and outreach tasks.