Salesforce to acquire Apromore, a push toward agentic process automation

Salesforce has announced that it has signed a definitive agreement to acquire Apromore, a global leader in process intelligence software. The acquisition aims to enhance Salesforce’s capabilities in agentic process automation, helping organisations visualise, simulate, and improve their business processes in real time.

Apromore’s technology allows enterprises to uncover how their operations truly function across departments and systems. By bringing this capability directly into the Salesforce platform, businesses will gain a unified, real-time view of workflows across the front, middle, and back office. This integration marks a strategic step for Salesforce as it accelerates its automation roadmap and deepens the analytical intelligence of its ecosystem.

Deep process visibility meets intelligent automation

The acquisition introduces a full suite of process intelligence capabilities into Salesforce, covering end-to-end visibility, measurement, and optimisation. Apromore’s technology captures process data from multiple systems, including Salesforce itself and other enterprise applications, to reduce operational blind spots.

Once integrated, these insights will form the foundation for agentic automation within Salesforce’s Agentforce initiative. By mapping and analysing how processes actually perform, customers can identify inefficiencies, measure performance against KPIs, and deploy intelligent automation more effectively.

Apromore’s suite includes Process and Task Mining, Digital Twins and Simulation, Root-Cause Analysis, and Intelligent Compliance Assurance. Together, these tools allow companies to model potential changes, predict outcomes, and drive continuous improvement with data-backed confidence.

Closing and next steps

The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2026, pending customary closing conditions. Once completed, the acquisition will position Salesforce at the forefront of the growing process intelligence and automation market, reinforcing its leadership in enterprise digital transformation.