Intuit is spearheading a shift toward "done-for-you" services with the introduction of agentic AI. The company is utilizing its proprietary Generative AI Operating System (GenOS) with an aim to automate complex tasks for consumers and businesses. This technology enables AI-driven workflows and expert insights, allowing users to focus on higher-value activities. The innovation offers a seamless blend of human expertise with AI precision, ultimately improving customer experiences across Intuit's platforms.
A Step Toward Autonomy
Agentic AI’s initial rollout begins in December 2024, with further use cases expanding throughout 2025. These capabilities will revolutionize business processes like cash flow management, dynamically automating tasks such as processing accounts receivable and payable. AI agents will handle specific functions like invoice processing and bill creation, allowing business owners to devote more time to growth. Additionally, Intuit is introducing specialized onboarding agents to streamline customer onboarding by auto-populating data and reducing manual input.
Enhancing Developer and Expert Efficiency
Agentic AI also improves the workflow for developers and experts. One of the innovative use cases involves automating the integration of annual tax code updates, making it easier for developers and tax professionals to review and implement changes. This technology accelerates efficiency in delivering real-time solutions and ensures smoother tax preparation for businesses. Furthermore, the platform’s conversational AI system will soon provide personalized insights, answer product-related questions, deliver financial reports, and even offer compliance guidance.
The Role of GenOS
At the core of all these advancements lies Intuit’s GenOS, which is an operating system that powers agentic workflows by combining custom-trained financial language models and Intuit’s GenRuntime framework. GenOS enables the seamless orchestration of complex tasks through autonomous planning, reasoning, and execution. And, it is expected that GenOS will continue to play a pivotal role in expanding Intuit’s AI capabilities, making the technology accessible to a wide array of business and consumer applications.
By integrating cutting-edge AI with human expertise, Intuit is setting a new standard for business and consumer services. With agentic AI, it aims to streamline operations, making everyday financial tasks more manageable and less time-consuming.
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