International Museum Day: Know How AI Makes Museums Relevant Again for the Modern Audience

By adopting technology, particularly artificial intelligence (AI), museums can avoid becoming obsolete in today's ever-changing world. Museums now have to change to match the evolving expectations of their visitors, as technology has completely changed how we engage with information and cultural artifacts. Through the integration of AI, museums can expand their reach beyond their physical walls by providing visitors with personalized suggestions, interactive exhibitions, and virtual tours. AI also helps museums analyze visitor data, better maintain artifacts, and provide accessibility for various audiences. Museums would find it difficult to connect with contemporary audiences and risk becoming outdated in the digital era if they did not adopt these technological improvements. For museums to continue being relevant and dynamic organizations in the twenty-first century, they must embrace technology, especially artificial intelligence.

DataQuest got exclusive insights from Saurav Bhaik, the founder and CEO of Tagbin Services Pvt Ltd, for International Museum Day. If museums hadn't embraced technology, particularly artificial intelligence, they would have become outdated. The Ram Katha Museum in Ayodhya and Pradhan Mantri Sanghralaya have made extensive use of AI, AR, and VR technology, and according to Saurav Bhaik, the founder and CEO of Tagbin Services Pvt Ltd, which supplied the technology to these museums, the process of adopting similar technology by other museums is ongoing. Here's a thorough note about it. 

Impact of AI on Museums

India is a nation rich in cultural heritage, and museums are essential to maintaining this heritage. Still, a lot of Indian museums have trouble drawing in young people. Here's where AI can shine, adding interactivity and engagement to exhibits. Tagbin, a business that leverages technology to improve cultural encounters, is an essential partner.

What is the ideal fusion of art, history, and technology?

Pradhanmantri Sangrahalaya, the ideal fusion of art, history, and technology, is an example. Immersion technology is used extensively throughout the museum, from the levitating logo at the entrance to the multilingual audio guide system. Visitors can return to India's nuclear history through the fascinating Times Machine chamber. It brings the words and lives of India's prime ministers to life by fusing VR, AR, and robotics technology. The museum is interactive and interesting for all visitors thanks to its touch walls, touch screens, graphic panels, projection mappings, archives, and interactive games.

Using immersive technology, Tagbin is also revamping the Ram Katha Museum in Ayodhya to boost daily foot traffic from the current 1,000 to 10,000 and position the museum as the city's second-biggest attraction, following the Ram Temple.

Technologies like robots, holograms, virtual reality, and augmented reality on mobile devices enhance the visitor experience.

In addition to being entertaining, technologies like robots, holograms, virtual reality, augmented reality on mobile devices, and more let us enhance the visitor experience when we visit historical sites. Twenty-one museums nationwide have already implemented Tagbin's infotainment system for smart tablets, significantly improving the knowledge of their patrons. It may even be feasible for museum staff to use AI to customize the experience based on the visitor group's profile.

"The museums and monuments have huge history stored in them, but when blended with technology, the experience can be enhanced manifold, creating lasting memories," says Saurav Bhaik, founder and CEO of Tagbin.

We have a rich history to share, but the static displays of traditional museums need to resonate better with today's youth. Instead, an interactive medium is required to keep their attention."We need to make the whole experience interactive and visually appealing so that a younger audience can easily relate to our glorious past," exclaims Saurav.