Intel Announces New Business Leadership for APJ and India

Intel appoints Hans Chuang as GM for SMG APJ and Santhosh Viswanathan as GM for SMG India, aligning with its transformation efforts. With vast leadership experience, they will drive growth and innovation, focusing on regional market dynamics.

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Intel appoints Hans Chuang as GM for SMG APJ and Santhosh Viswanathan as GM for SMG India

Intel Corporation has announced the appointment of new leaders for the Sales, Marketing, and Communications Group (SMG) in both the Asia Pacific and Japan (APJ) region, as well as the India region, as part of its ongoing transformation efforts.


With immediate effect, Hans Chuang has been appointed as the General Manager of SMG Asia Pacific and Japan (APJ). Based in Taiwan, Hans will be responsible for Intel’s overall business in the APJ region. His duties include driving revenue growth, fostering new opportunities within the local ecosystem, and enhancing existing customer and partner relationships.

Hans holds a B.S. in Electrical Engineering from the University of British Columbia and an MBA from McGill University. 

“Intel is transforming, and I am excited to lead the company’s growth and innovation in APJ, one of the most diverse and fastest-growing regions for Intel. Leveraging the strength of our partners and continuing our commitment to building an open ecosystem that serves our customers in a transparent and secure manner is going to be key to our long-term success here in the APJ region,” said Hans.  


In March of this year, Intel announced the establishment of India as a separate region within its SMG organization to take advantage of the country’s rapid growth and business opportunities. Santhosh Viswanathan, VP and MD of the India region will lead the newly formed region, leveraging his expertise to drive value and customer-centricity.

“We see massive business opportunities and growing momentum in India. By creating a separate region, we are enabling our teams, including our strong engineering base in India, to work closely with our customers. It is a very exciting time for Intel in India, and I am thrilled to lead our business in the country,” said Santhosh.  

Santhosh holds an engineering degree in Industrial Engineering and Management and a master's degree in business administration.  

Both Hans and Santhosh have extensive leadership experience within Intel and are recognized for their commitment to delivering outcomes for Intel customers. Intel's appointment of Hans Chuang and Santhosh Viswanathan as leaders of the company’s SMG organizations in APJ and India, respectively, reflects its strategic focus on aligning organizational structures with evolving market dynamics. By leveraging its internal leadership talent, Intel aims to enhance its responsiveness and effectiveness in addressing the unique opportunities and challenges within each region, positioning itself for sustained success in these growth markets.