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Finhaat, the fast-growing financial product delivery platform, has now rolled out a tech-driven platform called Finhaat Wealth designed to bring wealth management for distributors and investors all over India under one such digital roof, and gives access to products such as mutual funds as well as digital gold, using advanced digital tools for onboarding and KYC as well as redemption.
Leveraging Technology for Financial Inclusion
Building on its experience in the insurance sector, where it established a network of over 200 partner institutions and reached more than 85% of India's pin codes, Finhaat Wealth aims to make wealth management solutions more accessible to India's emerging middle class.
The platform's primary focus is on creating a network of micro-entrepreneur distributors who can serve underserved regions, particularly in rural and semi-urban areas.
Finhaat Wealth provides a fully digital platform available both on mobile and web, streamlining the wealth distribution process. Tools enable easy onboarding, real-time support, and ongoing training. Assisted digital features integrated into the platform are expected to make wealth management accessible even to first-time distributors and investors.
This has a focus on digital tools with the intent to bridge gaps in financial literacy and access so that anyone can engage easily with wealth management products regardless of experience level.
Expanding Reach and Impact
In its first year, Finhaat Wealth aims to cover 10% of the pin codes of India, onboard 100,000 clients, and bring in 2,000+ distributors. The company aims to increase this coverage exponentially in the subsequent years by securing 50% of the pin codes of India and onboarding 2 million clients by year three.
The company also offers 24/7 digital support, ensuring distributors and clients get support at any given time. Further, there are training and certification programs to keep distributors abreast of the needs of their clients, which change over time.
Emphasis on Technology
Finhaat Wealth's tech-driven platform is designed to address key challenges in wealth distribution, such as financial literacy, access, and efficiency. The user-friendly interface and digital onboarding process reduce the barriers traditionally associated with wealth management, especially in rural and semi-urban areas where access to financial services has been limited.