Can Intellect Design's Rs 99,500 subscription disrupt the enterprise AI market?

Intellect Design Arena has announced the launch of Purple Fabric, a judgment-centric, full-stack AI platform aimed at dismantling the high-cost barriers currently dominating the global enterprise AI space.

Termed as “Enterprise AI on Tap”, the platform is available at a monthly subscription of Rs 99,500 for up to 50 users, a price point intentionally set to challenge capital-intensive global competitors.

While addressing Dataquest regarding the platform’s disruptive pricing, Arun Jain, Chairman and Managing Director of Intellect Design Arena, drew parallels between the Indian tech approach and the recent ‘frugal’ breakthroughs seen in China.

"America, sometimes, is an abandoned country. They waste a lot of resources," Jain remarked during the briefing. "DeepSeek, China, and India thinking is the same—we need to be frugal. We didn't take a billion dollars from an investor to make a company."

Jain highlighted that Intellect’s research efficiency is a cornerstone of this pricing strategy. With only 20% of its 1,200-strong workforce dedicated exclusively to research, the company has focused on finding the best stages of development without the pressure of massive external debt, allowing it to pass those savings directly to mid-market and large enterprises.

Technological architecture

Purple Fabric is built on three specific pillars that differentiate its technical approach. It uses knowledge frames that curate and catalogue enterprise data as structured inputs, ensuring the AI operates within the bounds of institutional knowledge. Multi-agent reasoning incorporates “Socratic dialogue mechanisms,” suggesting that the system uses a series of checks and balances, with agents questioning other agents to reach a conclusion.

And, triangulation balances agentic skills with behavioural governance to ensure the AI’s judgement aligns with corporate policy.

Interoperability and scaling

One of the key highlights for the IT industry is the platform’s Open Business Impact philosophy. When questioned by Dataquest on whether enterprises are locked into Intellect’s ecosystem or can bring in their own models, Jain confirmed that the architecture is built for integration.

"You can bring any other model onto this platform. There is a way to enter, and there is an integration piece also there," Jain confirmed.

This interoperability allows organisations to leverage their own existing models within the Purple Fabric governance framework. Regarding scalability, the platform is designed to transition from the initial 50-user tier to broader institutional deployment, aligning cost predictability with long-term governance discipline.

By positioning Purple Fabric as “Made in India for the Global World,” Intellect is making a play for Sovereign AI. The platform aims to provide organisations with the tools to retain full ownership of their institutional knowledge while avoiding the infrastructure burden typically associated with production-grade AI.