Bajaj Finserv Direct Expands Global Footprint with Tech Hub Launch in UAE

Bajaj Finserv Direct plans to expand its footprint in the GCC, leveraging expertise in custom applications, enterprise applications, data engineering & analytics, Gen AI, cloud services and digital agency

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Bajaj Finserv

Bajaj Finserv Direct Ltd. has made a significant stride into the international arena with the launch of its Technology Services business hub in the UAE. Nestled within the bustling Dubai International Financial Centre (DIFC), this move signifies Bajaj's commitment to leveraging cutting-edge Indian technology to drive digital evolution on a global scale.


At the heart of this initiative lies Bajaj Technology Services, a division renowned for its pivotal role in propelling India's digital marketplace for financial services. Now, it aims to extend its expertise to the GCC region, equipped with a robust portfolio spanning custom applications, enterprise solutions, data engineering & analytics, Gen AI, cloud services, and digital agency capabilities.

Sanjiv Bajaj, Chairman and Managing Director of Bajaj Finserv Ltd., underscored the strategic significance of this expansion, stating, "As AI and emerging technologies redefine industries worldwide, Bajaj Finserv stands poised to lead the charge in digital transformation. The UAE, with its burgeoning digital agenda, presents an ideal launchpad for our global ambitions."

Ashish Panchal, CEO of Bajaj Finserv Direct, emphasized the company's commitment to innovation and global collaboration. He remarked, "Our foray into the vibrant tech landscape of the GCC marks a new chapter in our journey. With a 'Make in India' ethos and a penchant for innovation, Bajaj Technology Services aims to drive meaningful change in the digital realm."


Bajaj Technology Services is renowned for its ability to accelerate digital metamorphosis across industries, reducing time-to-value through bespoke solutions tailored to client needs. The move into the UAE market signals a pivotal milestone, with a focus on sectors such as financial services, retail & e-commerce, and government enterprises.

Noteworthy is the company's deep understanding of digitally-savvy consumers, enabling seamless customer journeys across online and offline channels. Moreover, stringent adherence to data privacy, information security, and compliance standards underscores Bajaj's commitment to excellence in every facet of its operations.

Bajaj Technology Services brings to the table a potent blend of industry acumen, technological prowess, and customer-centricity. With a mission to catalyze digital transformation on a global scale, it stands poised to redefine the contours of business in the digital age.