AIONOS invests in Whilter AI to boost large-scale personalised engagement

AIONOS, part of InterGlobe Enterprises, announced a strategic investment in Whilter AI, a company known for high-volume creative automation. The partnership is set to expand AIONOS’ agentic personalisation platform, which converts a single campaign brief into millions of individualised images and videos that remain on-brand.

The move reflects a bigger trend in enterprise communication. Businesses are moving away from mass broadcasts and toward more fluid, data-driven, and personal interactions that match customer behavior and context.

How the platform works

The combined platform can produce brand-compliant assets in minutes, integrating directly with product catalogs and adapting content for different regions. It supports video generation, voice cloning, and lip-sync features, helping teams create large batches of personalised visual content for marketing, sales, and service workflows.

AIONOS says the AI Studio for AI Ads will give marketers an end-to-end setup covering briefing, production, testing, and performance tracking in one loop. This compresses processes that often take days or weeks into a much shorter timeframe.

Leaders highlight shift toward meaningful interactions

CP Gurnani, Co-founder and Vice Chairman of AIONOS, said enterprises must move beyond broad communication and focus on interactions that matter to each user. According to him, the investment aims to help organisations manage “millions of meaningful conversations at once,” while staying within brand rules and measurable outcomes.

Rajan Punchouty, Founder and CEO of Whilter AI, said enterprises need an “always-on system” that can interpret guidelines, goals, and guardrails. He noted that the platform adapts messages based on a user’s location, product interest, offer, and timing.

Arjun Nagulapally, Chief Technology Officer at AIONOS, said Whilter’s agentic model fits well with AIONOS’ automation goals, enabling a shift from reactive campaigns to proactive touchpoints that evolve continuously.