Adobe unveils AI-powered Agent Orchestrator to transform CX and Marketing

Adobe has launched the Adobe Experience Platform (AEP) Agent Orchestrator, along with a suite of AI-powered agents designed to enhance customer engagement and marketing workflows. The announcement was made during the Adobe Summit 2025, in its flagship digital experience conference.

The AEP Agent Orchestrator is a powerful platform that enables businesses to create, manage, and integrate AI-driven agents from Adobe and third-party ecosystems. It helps brands automate repetitive tasks, optimize customer interactions, and enhance personalization at scale. Additionally, Adobe introduced Brand Concierge, an AI-powered application that provides businesses with AI-driven, interactive, and immersive brand experiences.

The new AI solutions are available globally, supporting businesses in industries like retail, travel, finance, and healthcare. As AI continues to transform digital marketing, Adobe aims to help businesses scale personalization and automate workflows. The AEP Agent Orchestrator integrates customer experience data, AI language models, and real-time decision-making tools to drive better customer engagement while ensuring data security and compliance.

The platform is powered by Adobe’s AI technology, which enables businesses to automate content production, enhance customer interactions using conversational AI and real-time data insights, improve marketing efficiency with AI-driven analytics and personalization and ensure compliance and governance with built-in regulatory frameworks

Key Highlights of Adobe's AI Agent Innovations:

• Ten AI-powered agents designed for different business functions, such as:
• Audience Agent: Analyzes cross-channel engagement data for audience segmentation.
• Content Production Agent: Automates content generation while ensuring brand consistency.
• Journey Agent: Orchestrates personalized customer experiences across multiple channels.
• Product Advisor Agent: Provides tailored product recommendations based on user behavior.
• Brand Concierge, a next-gen AI chatbot, helps businesses provide immersive and conversational customer experiences across text, voice, and images.
• Strategic partnerships with Microsoft, IBM, SAP, Amazon Web Services, Genesys, Workday, and others to enable seamless AI-driven workflows.
• Expanded partnerships with Accenture, Deloitte Digital, EY, and IBM for industry-specific customization.

Adobe’s AEP Agent Orchestrator and AI-driven solutions mark a major leap in customer experience automation and personalization. By integrating AI agents across multiple workflows, Adobe is helping businesses streamline operations, boost customer engagement, and drive innovation in digital marketing.