Adobe to Provide India Datacentre Infrastructure for Experience Platform Users

Adobe announced that Adobe Experience Platform applications will be available to enterprise customers through an India datacentre later this year. This will meet local data residency requirements and enhance performance with lower latency.

The data center will enable Indian enterprises to access Adobe Experience Platform applications such as Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, facilitating real-time, personalized customer experiences at scale.

"Generative AI is driving a foundational shift in the relationship between brands and their customers in India, marking this as the era for businesses to drive profitable growth while delivering new digital experiences," said Prativa Mohapatra, Vice President & Managing Director, of Adobe India.

“Delivering personalized customer experiences, or Customer Experience Management, is central to the goals of enterprises. With that, we’ve seen increasing demand for Adobe Experience Platform-based applications from customers across banking financial services insurance, telecom, manufacturing, and retail. We are excited to meet their hyper-growth requirements with the availability of Adobe Experience Platform-based applications, hosted via an India-based datacentre.”

Adobe's product innovations support brands in managing data in the age of generative AI, providing a foundation to harness insights and deliver true personalization at scale. This is based on Adobe Experience Platform, the leading Customer Experience Management solution, which allows brands to activate customer data across multiple enterprise systems through a unified set of applications. It underpins Adobe Experience Cloud, a suite of integrated online marketing tools that offer personalization at scale, efficient content creation, data insights, content management, and customer journey solutions. Various Adobe Experience Cloud enterprise applications, such as Adobe Experience Manager, Adobe Campaign, and Adobe Commerce, as well as Adobe Sign, are already widely used by customers in India.

Since starting operations in 1997, Adobe India has become a crucial contributor to Adobe's intellectual property and business growth. Adobe India is responsible for one-third of the company's global innovations, including patents, engineering, and product development. It is also one of Adobe's fastest-growing markets, with customers such as Air India, ICICI Bank, HDFC Bank, Bajaj Allianz, Tata Motors, and MakeMyTrip.