Adobe launches LLM Optimizer to help businesses boost visibility

As AI chatbots and search assistants reshape how users find information, Adobe has launched LLM Optimizer, a new enterprise platform to help businesses maintain visibility across AI-driven digital surfaces.

The platform enables organisations to measure how large language models (LLMs) reference their brands, identify content gaps, and deploy automated recommendations to improve visibility across owned and third-party channels. Adobe says this marks the beginning of a new digital marketing era, where discoverability depends on how well a brand’s content is understood and cited by generative AI models.

“Generative engine optimisation has quickly become a C-suite concern,” said Loni Stark, Vice President of Strategy and Product at Adobe Experience Cloud. “Early movers are already building authority across AI surfaces. Adobe LLM Optimizer helps businesses connect insights with automatic optimisation actions, ensuring brands can stand out in a rapidly changing landscape.”

Addressing the AI-driven traffic surge

According to Adobe’s latest data, AI-driven traffic to U.S. retail websites rose by 1,100% year-over-year in September 2025. Visitors coming from AI interfaces were also 12% more engaged and 5% more likely to convert than those from traditional digital channels like paid search or social media.

The findings underscore a growing urgency for enterprises to optimise how AI systems read and surface their content. LLM Optimizer offers three key capabilities:

• Measure and benchmark AI-driven visibility: Identify which pages are cited by AI models and compare visibility against competitors.

• Optimise content and code: Automatically detect and fix metadata gaps or hidden web elements that limit AI accessibility.

• Prove business value: Attribute AI visibility to engagement and conversions through built-in analytics.

Integration and accessibility

LLM Optimizer works as a standalone application and integrates with Adobe Experience Manager Sites, supporting emerging interoperability standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP).

Adobe also introduced a free Chrome extension, Is Your Webpage Citable?, powered by LLM Optimizer. The tool reveals what LLMs can and cannot access on any website, helping teams uncover hidden gaps in AI visibility before adopting the enterprise solution.