Adobe Announces General Availability of Adobe Experience Platform AI Assistant

Punam Singh
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 Adobe Experience Platform (AEP) AI Assistant

Adobe Experience Platform (AEP) AI Assistant

Adobe has made a significant announcement regarding the general availability of Adobe Experience Platform (AEP) AI Assistant to boost the enterprise productivity of experienced practitioners through generative AI. This new offering launched on Thursday was initially previewed at the Adobe Summit in March 2024. It is a revolutionary tool that promises to democratize access to enterprise applications by enabling more individuals to participate in content production and insights workflows.


The Adobe Experience Platform (AEP) AI Assistant is embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics. The AI assistant empowers brands to automate their tasks, simulate outcomes, and generate new audiences through a generative AI-powered conversational interface.

Some Key Highlights of Adobe Experience Platform (AEP) AI Assistant

Expertise in Product


It performs a range of operational tasks, providing users with insights that reduce time spent on problem exploration and resolution. Practitioners can get quick answers to product-related questions, troubleshoot unfamiliar scenarios, and gain operational insights around datasets, audiences, and journeys without running SQL queries.

Generation and Automation of Content

With AEP AI Assistant soon brands will be able to leverage it to generate everything from new customer experiences to entire marketing assets, including emails and web pages with copy, design, and images via Adobe Firefly. 


Predictive Insights and Recommendations

The upcoming capabilities will enable teams to simulate outcomes and optimize their marketing efforts with predictive insights. Users can access complex answers in seconds and receive recommendations for the next-best actions to boost conversions.

Utilization by Leading Brands


AEP AI Assistant is already in use by leading brands such as The Coca-Cola Company, Major League Baseball, Marriott International, General Motors, TSB Bank, and Real Madrid. These organizations leverage AEP to build a single view of their customers and engage them across every channel.

The capabilities of AEP AI Assistant are driven by generative experience models that capture Adobe product knowledge and insights based on an organization's unique data, campaigns, audiences, and business goals.

With a privacy-first mindset, the AEP AI Assistant ensures that all operations are conducted in a brand-safe manner, democratizing access to enterprise applications and bringing more individuals into content production and insights workflows.



By making AEP AI Assistant generally available Adobe has solidified its position as a leader in the generative AI space, AEP AI Assistant marks a significant advancement in enterprise software, offering a powerful tool for brands to enhance productivity, gain deeper data insights, and streamline workflows.

As more brands adopt this technology, the potential for innovation and efficiency in content production and marketing strategies will continue to grow.