What was the whole idea behind starting SWAFE?
SWAFE is an abbreviation of five forces of naturesky, water, air, fire, and
earth. Like these elements are critical to lifeline, similarly, SWAFE provides
solutions, services and products that are critical for customers business
lifeline. The key objective while forming SWAFE was to look at customers
challenges, and see how we can bring down the costs. We spoke to more than a
hundred CIOs and CTOs in India and abroad to understand this and found that
energy efficiency was one of the key things. There are two to three imperatives
that we felt the customers had. One of them was how to go about energy
efficiency in the existing or new environment. So we came up with a business
model where we had two key functionsone was global servicing and system
integration, and the other was technology services.
Shalendra Vashisth, managing director, SWAFE Business Process Management |
Could you elaborate more on the energy audit?
One of the business lines under the SWAFE global services is the energy audit.
In this, we talk about power, IT, and network audit. In this we start from
transformers, go till the last plug point of the customer and look through the
loopholes and area of improving efficiency. Many companies today use more than
35% of the harmonics for a minimal use. We, therefore, help them save about
20-22% by rightsizing the usage. From the network side we look at the network
downtime, improve the patch panels, the switches, etc. Then comes the IT side.
Here we talk about server virtualization, or moving from desktop to thin
clients, provide them consolidated review that could save up to 40% of the
costs. InteInfra on-demand service is integrated infrastructure service. This is
a flagship offering by SWAFE. It has on-demand power, network and IT
infrastructure, where we build, design, implement and operate the entire data
center facility and the customers pay per KVA used than the infrastructure
deployment, on a monthly basis.
What is your focus market?
The trend will first catch up in the large enterprises and then move down to
small and medium enterprises (SMEs). Our focus market is the mid-size market on
verticals such as BFSI, logistics, and manufacturing. We are on a very advanced
level of discussions with a company called Diebold, wherein we are talking about
a business model, where they can charge the customer on the basis of transaction
per day. It will include infrastructure with network and power. In the next
year, our focus is going to be very strong on the government and telecom sector,
because these verticals will see moving towards energy efficiency.
Akanksha Prasad/CIOL
maildqindia@cybermedia.co.in