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Networking: No Brakes in a One-Horse Race

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DQI Bureau
New Update

Networking is the backbone of any IT infrastructure; any year of healthy
growth in IT consumption implies a bumper for the networking vendors. FY 2005-06
was no exception. Though the growth rate came down by a few points as compared
to last year, the overall networking adoption pattern showed little signs of
slowing down, either for large enterprises or for the SMBs.

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In fact, even the drop of these few points (from 34% growth in FY 2004-05 to
26% in FY 2005-06) could be attributed to the significant bases achieved by
almost all categories of networking products, especially routers and switches.
Both these categories grew by 22%. Though much lower than previous year figures,
their overall market sizes have crossed the Rs 1,000 crore threshold. Among the
other categories, external modems were on the verge of being phased out, while
WLANs had a year of consolidation following a euphoric FY05. Structured cabling,
however, showed significantly higher growth than in the last year.

Though, Dataquest in the current analysis would restrict itself to routers
and switches, the overall networking segment obviously included other facets
like modems, structured cabling and WLANs; these categories are being analyzed
separately.

In 2005-06, Cisco continued to be the undisputed champion with over 70%
market share in each category, wth at least ten other players fighting for the
rest.

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Cisco
retained its top slot with over 80% market share in routers and 70% in
switches

The
move towards a unified security and routing gateway ensured the advent of
next-gen intelligent networks

Gigabit
Ethernet switches became more important in the backbone and at the server
level

Bandwidth-intensive
apps, such as data warehousing, with the growing importance of voice and
video traffic on the enterprise network, fuelled further rollouts

Extensive deployments in the government and defense sectors, data centers,
BPOs, banks and converged networks of telcos were the main surge areas for the
networking industry. The trend has been towards bigger deals, not only
increasing the number of locations, but also the average size of the deal. The
average deal size witnessed a significant upward swing with many of them going
well beyond the million mark.

Cisco Routs Yet Again

BFSI remained the most important segment for the router market, pegged at Rs
1,047 crore. Crossing the Rs 1,000 crore barrier was a big thumbs up for the
industry. Government and defense sectors were rolling out greenfield deployments
and spending big bucks on replacing or ramping up their old networks. Heavy
deployment of MPLS-based networks was also seen. Banks and private
organizations, too, have been investing heavily in data centers, DR sites and
business continuity. Application vendors in niche areas like BI, data
warehousing and security have largely driven the market.

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The market witnessed a shift towards unified security and routing gateways.
With the onset of next-gen and intelligent networks, the focus shifted to
application-performance optimization through the networks. Thus, there were more
and more appliances and technology being integrated into the backend routers.
Cisco smartly aligned with the shift by introducing the 7200 series to deliver
WAN and MAN services with a combination of scalability, value and performance.
The ISR (Integrated Services Router) series was added to deliver secured
concurrent services for broadband connections.

Enterprise
Networking Market

Product Categories

2004-05

2005-06

Revenue

(Rs crore)

Growth

(%)

Revenue

(Rs crore)

Growth

(%)

Routers

861

36

1,047

22

LAN Switches

1,302

31

1,587

22

Modems

207

43

270

30

Structured Cabling

416

28

574

38

WLANs

83

60

104

25

Others*

472

35

614

30

Total Datacom
Products

3,341

34

4,196

26

*Others
include NICs, hubs, RAS and Network Management software Source: DQ
Estimates

The
trend has been towards bigger deals, not only increasing the number of
locations, but also the average size of the deal. The average deal size
witnessed a significant upward swing with many of them going well beyond
the million mark.

Other vendors too recognized this potential. WNS Global Services moved to an
IP/MPLS based network on Juniper's M-Series while, Allied Telesyn deployed
over 800 AT-AR300 series routers for Galileo India.Â
The trend continued to be towards integrated security in the networks,
the UTM model in the SMB segment and switching fabric on the data center side.
FY 2005-06 also saw the genesis of deals worth $800 mn, primarily from the
government and defense sectors.

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Cisco continued to dominate the segment with 80% market share. The key
customers for Cisco routers during FY 2005-06 included GAIL, IOC, Le Royal
Meridien, Taj Group of Hotels, Reliance, Bharti, VSNL, SBI, PNB, United India
Insurance, among others. On the government administrative side, it added the
State Government of Gujarat, Supreme Court, NHAI and CDAC to its kitty. Cisco
set up its proof-of-concept lab (second in the world after Australia) for its
high-end enterprise customers.

Competition to Cisco in routing came from Juniper Networks, especially in Q1,
only to fizzle out subsequently. Juniper showed an overall flat growth, but its
revenue neared Rs 80 crore in the router space. Telecom was key with accounts
like Bharti, Reliance and Hutch. Acquisitions of Peribit Networks and NetScreen
allowed Juniper to make its presence felt in the enterprise space with
performance and WAN acceleration products.

Huawei  has been ramping up its
operations in India,  and finally
gained momentum and was a surprise entry in the top five, mainly due to the BSNL
order for their NIB 2.2 project. That explains why its market share in routers
shot up during the last two quarters of the year. Dax Networks was another
surprise entrant into the top league-it introduced the concept of MCRP
(mission-critical routing parameters) for its routers. The spurt was driven by
sales to telecom service providers like Reliance, HCL Infinet, and even larger
SIs like Tulip IT Services.

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Growing With The
Times

The demand for data services drove
the modem market up 30%

The modem market has
been growing consistently for the last few years and this year too, it saw
a steady growth of 30.4%; the total  market
size being  Rs 270 crore. Broadband emerged as a perfect option for slow
dial up services for Internet access last year. The number of broadband
connections in India reached to 13.1 lakh in March 2006. Though, world
over, the phenomenon of shifting from dial-up to DSL was experienced, but
in India even the first time users in the country opted for DSL. That's
the main reason DSL technology ruled the market. The next generation will
belong to ADSL broadband modems with BSNL all set to roll out its
broadband service using ADSL. 

In FY 2005-06, the DSL
market grew by 27% in terms of units, but the growth in revenue was a
meager 8%. The prime reason for this was the significant drop in prices
and availability of low cost solutions. With the continuous evolution in
technology and changing demands, the modem market is expected to grow at
the rate of 15%.
 

The
Modem Players (2005-06)

Rank

Companies

Revenue (Rs
crore)

Growth

(%)

Market

Share (%)

2004-05

2005-06

1

Atrie
Technologies

52

76

46

28

2

MRO-Tek

46

74

61

27

3

D-Link

71

48

-32

18

4

Bharti Teletech

10

36

260

13

5

DaxÂ
Networks

7

4

-43

2

 

Others

21

32

52

12

 

Total

207

270

30

100

Others include
Artek Enterprises, Gemini Communication, Linkquest Telecom

The Players

Atrie Technologies emerged as the top player in the modem market with
revenues of Rs 76 crore and market share of 28.1%. MRO-Tek, remained at
the second position with revenues of Rs 74 crore and market share of
27.4%. The company bagged orders from a number of verticals ranging from
banking to service providers to public sector organizations. The largest
project that Atrie undertook was for HFCL Infotel, where it installed more
than 20,000 modems.

D-Link lost its top
position in FY 2005-06 and came in third with a decline of 32.4%. Despite
selling five lakh units, its revenue for FY 2005-06 was Rs 48 crore. This
can be mainly attributed to the declining prices and slug in the dial-up
segment. Moreover with ISPs providing bundled packages to consumers, the
demand for stand-alone modems has gone down. As such, the prices in India
are the lowest when compared to the international market, mainly due the
size of the business and competition.

Bharti Teletech posted
revenue of Rs 36 crore from modems and registered the highest growth of
260%. Dax Network's revenue dropped from Rs 7 crore to Rs 4 crore,
further lowering its market share to 1.5%. The other players in the market
took 11.9% market share with total revenue of Rs 32 crore.

DSL-Powered Future

The DSL business will get bigger in size, as the demand for ADSL is
increasing from the SME and SOHO segments. With enormous copper in the
last mile available with them, MTNL and BSNL will continue to drive the
growth of modem market in India turning their copper into gold.

The IDSL 64/128 k
leased line will remain popular among verticals such as banking and
finance due to the advantage of security that they provide. Another area
which is expected to see significant growth, is leased lines with more
deployment again from the banking sector. According to global reports,
ADSL accounts for seven out of every ten broadband lines. With India
joining the broadband wagon in a big way, the future of modems looks
bright.

Source: V&D100,
2006

D-Link's popularity showed no signs of waning in the SMB space. Nortel
increased its focus on the SMB segment within the government and defense
sectors. BPO continued to be the main growth engine for the company. The
acquisition of Tasman Networks was also aimed at strengthening its router
product lines.

Cisco Switches off Competition

In the switching space, the growth was largely among the large enterprises
and SMBs going in for a networked environment. The market was pegged at Rs 1,587
crore in 2005-06, making it the biggest category in the overall networking
spectrum. The IT and BPO sectors along with manufacturing were the leading
consumers.

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SMBs went in for unmanaged layer 2 and 3 switches, while the large and
mid-sized enterprises opted for layer 4-7 managed switches. Ethernet remained
driven by its lower cost; whereas, both Metro Ethernet and ADSL drove the
business last fiscal. The real push in terms of volumes started coming in with
the greater roll out of Metro Ethernet networks. Large enterprises and service
providers drove the demand for managed gigabit switches.

*Others include
D-Link, Nortel, Planet Network, Allied Telesyn, ZyXel, Netgear and SMC

*Others include Dax,
Enterasys, Accent Net Technologies, Linkquest Telecom, MRO-Tek, Raychem
RPG

Combined revenue of Foundry and D-Link would barely pip ahead of 3Com into
the number 2 slot in switches.

Source: DQ
estimates                 Â
 
CyberMedia Research
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