NetAcross: Raring To Succeed

According to Manish
Modi, Chief Entrepreneur, NetAcross, “It’s the passion with which you run your company that separates a good and a great company.” And it is the “same passion plus the focus that nothing can convince the company to get into something other than what it is doing right now, that separates
NetAcross from other web solution companies,” remarks the scion of MK Modi Group. 

One of the pioneers in the internet business in the country, NetAcross was set up in September 1996 as an internet business solutions company. Today, its solutions focus on three areas: start-up incubator, internet growth and net enterprise. Further, it has a client portfolio which boasts of some of the best national as well as international names. The list includes Apple Vacations, Dalmia Cements, DSCL, Hathaway Group, HLL, Indiatimes.com, Mckinsey, Microsoft, Webrands.com and Outlook. 

The company does not promise to give its customers the best creative sites, but functional sites which will attract and serve the customers. Its offerings are delivered in the respective components, either independently or sequentially, depending on the client’s preference,
ebusiness, strategy, design, development, promotion and management. The company has drawn up a program called ‘Metamorphosis-The Incubator’ aimed at helping the start-ups. 

Under the program, NetAcross offers strategy consulting, the setting up of a business prototype, pitching for investors on the client’s behalf and elaboration of the entire site. The company offers this against equity participation. The recently ended year saw the company gross a revenue of $2 million, a growth of a whopping 400%, of which 90% came from the overseas market. The size of the team also grew to almost double-from 75 to 150 members. From Delhi and Mumbai it extended its presence to New York and San Francisco. The year also saw NetAcross acquire venture capital funding from
eVentures. What adds further prominence to the company’s achievements in the previous year, is that it witnessed its core product Unison disappear into oblivion. Not shying away from the blame entirely, Modi explains, “But then one has to fail in order to succeed. The experience you get from that small failure helps you create a stronger billion dollar company.”

As for the future, Modi is brimming with optimism. There are plans of listing at Nasdaq in the second half of 2000 and opening at least five new offices in the US, Europe and Singapore. It is also targeting to raise funding between $5 million and $10 million. Acquisitions too are not been ruled out. In the recent two months, the company has closed six accounts, which include big names like Microsoft, HLL and Outlook. So check out folks, it is big time at
NetAcross.