James Fisher

Negating data dead-end for businesses

Leading in the digital age is all about leading in the usage of data. We can assertively say that success and subsistence of businesses is now dependent upon the way data and technology is used to innovate. Today, harnessing data, checking its quality, and contextualizing it continues to be a major challenge for businesses. Here, modern data analytics, specifically Active Intelligence helps business to make real-time and accurate decisions.

Companies today are hard pressed for time, so, modern data analytics tools, in partnership with humans add context and risk perception that are crucial in enabling close to real-time decision-making. This helps in businesses to make decisions instantly before the context changes and the opportunity is gone. The key is not getting stuck in a data dead end, which leads to a lack of decision-making, not moving forward, not innovating and consequently not competing. This will happen if a company has holes in its data pipeline. By leaking data or just not having the right data in the first place, decisions are made based on incomplete information and crucial insights can be missed.

Active Intelligence enables businesses to drive change by uncovering the data, governing it, comprehending it, augmenting it, and delivering it in the right channels. Above all, it is action that takes place in the moment. This empowers businesses to take an action based on reliable, context-rich data that offers value as close to the real-time as possible.

Best use case of modern data analytics
UPL, the fifth largest crop protection chemical company in the world, is using data analytics to empower and inform business users across its organization. Given the scope of operations is extremely large, they needed a platform that could help in making sense of the data that was right in front of them. Prior to integrating modern data analytics, the company’s traditional data analytics model had limited scope and did not deliver accurate, consistent, and agile insights. This changed, with the implementation of QlikView and Qlik Sense.

The platform empowered UPL with Business Intelligence tools that presented business insights in an interactive visual format. The easy to use and intuitive platform could zero-in the information that any employee within the organization. A key highlight for the company to incorporate modern data analytics is the ability to leverage customer analytics into our decision-making processes which gradually became a key driver for their global growth.

Conclusion
Data and analytics should be as dynamic as the world that they exist in. Utilising the potential of active intelligence with the help of data pipelines is the modern business leader’s power! It defines how bright the signal is in the fog of uncertainty for businesses. To seize every business moment, organizations need to equip their people and systems with modern, real-time information and analysis that empowers them to make informed actions.

— James Fisher, Chief Product Officer, Qlik.

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