Riding on exponential growth in m-commerce, India’s leading online fashion platform Myntra.com witnessed 90% of its traffic through mobile devices. Close to 85% of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50 per cent of the mobile traffic is coming from Tier II & III cities.
According to a recent study, India ranks second in consumers accessing the internet for online shopping through mobile devices, just after China. With over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45 per cent with whooping 520 million users by 2020, mobile is radically transforming consumer’s shopping behavior.
Myntra launched its mobile app in May 2014 and within a short span of 9 months, it has become one of the fastest growing shopping apps with over 6 million installs. It is ranked No 1 among fashion shopping apps in India with a positive rating of 4.0 on the android app store.
Prasad Kompalli, Head – eCommerce Platform, Myntra, said, “Mobile for us is more than just another channel. We believe our value proposition is best delivered and experienced through our mobile app. This medium allows us to redefine fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform.”
With high quality fashionable imagery, simplistic and clutter free layout, the Myntra apps are designed to make browsing convenient enabling shoppers to maneuver through the 1,60,000 products from over 1,000 brands with ease. These apps also offer interesting information from the world of fashion like relevant style guides, celebrity fashion, DIY & viral videos- everything that helps shoppers Look Good.