International Society For Krishna Consciousness – ISKCON, in partnership with Muvi LLC has launched its Video-on-Demand (VOD) service, www.iskcontelevisionindia.com, with an aim bring its library of spiritual and devotional content like Aartis and Pravachans along with spiritual movies and documentaries based on Lord Krishna’s life and teachings to it’s followers world over.
All of ISKCON’s content on the website is produced by its in-house production company, iTV Productions, headed by Shri Haridas Parbhu and this has helped ISKCON to make its foray in to the digital arena with an aim to reach out to its audience world over digitally, supplementing the core philosophy that TV and third-party hosted streaming sites are not enough if the content has to go global along with it’s own brand value.
With its own streaming platform, ISKCON is now able to showcase its content globally and it’s believed that this tech-cultural up-gradation ideated by both ISKCON and powered by Muvi Studio will go a long way in engaging not just with the existing worldwide followers but also people from all walks of life who can turn to the every growing digital world for access to spiritual content and guidance.
Muvi is a New York based Tech Company using its end-to-end OTT Video Streaming Platform – Muvi Studio, has helped launched ISKCON’s on-demand video streaming service and powers its entire IT infrastructure, CDN, Video CMS, website, soon to launch mobile apps and incorporates in-built DRM for piracy protection of the proprietary content that iTV produces for ISKCON.
Muvi Studio works on Platform-as-a-Service (PaaS) model, offering video content owners, broadcasters, TV Channels and Cable Companies an out-of-the-box, end-to-end Multi-Screen Video Streaming / Video-on-Demand Platform using which they can launch their VOD & Live Streaming offering across Web, Mobile, Smart TVs, Media Boxes and Gaming Consoles in matter of few days and with Zero Upfront Investment!
Muvi Studio takes care of everything end-to-end, from providing Cloud Based IT Infrastructure, CDN, Unlimited Storage, Server Side Security & Firewall and bandwidth management to HTML5 Video Player with in-build DRM and encryption for enhanced protection against piracy as well as building, managing and hosting of the website and mobile apps, all deployable at a click on a button in matter of days! The online video industry is abuzz with major production houses, broadcasters, TV networks, Cable Companies and creatives shifting to online video to showcase and monetize their work. The lure of being able to watch TV anywhere, anytime and with any device has caught the fancy of the audiences and the industry alike.
However, steep startup costs can cut short the ‘stream-dream’, with Muvi Studio onboard, a challenge like this can be dealt with more realistically or as Muvi defines it, ‘Zero CapEx VoD Platform’. When the startup budget becomes more realistic, it allows businesses to invest more in content and target larger audiences with precision
“Most online video startups fail due to inability of investing in the right kind of content and lack of proper monetization strategy. It is therefore wise to keep startup costs low and choose the right mix of revenue models suited for their content instead of following third party streamers. Going forward, Muvi Studio looks to embolden and empower such players who, despite budget constraints, aspire to be the next Netflix or Hulu,” says Viraj Mehta – Head International Business at Muvi.