Mphasis, an IT services provider, along with their year old digital marketing partner Soho Square (an Ogilvy & Mather agency) launched a digital helpdesk known as ‘The Social Room’. This always-on digital helpdesk:
· provides digital strategy and GTM execution for Mphasis solutions and services
· supports social immersion for Mphasis executives
· co-manages social amplification of events, and
· helps employees use digital channels effectively for thought leadership, brand building and e-recruitment.
“Digital Transformation is no longer a process that an organization can choose to opt for; today, it has become an essential part of staying alive in an uber-competitive landscape. We at Mphasis, have been on our transformation journey to stay ahead and help our customers ride the digital wave successfully. The Social Room is a powerful catalyst that is helping us embrace digital transformation from within,” said Rajesh Makhija, Executive Vice President, CMO and Head M&A, Mphasis.
“A Social Room, tweaked to an organization’s needs, is critical for any organization which is on the cusp of a transformation journey. We see a great complementing of skills between the customer understanding and engagement expertise Soho Square brings, and the strong digital technology platforms and services Mphasis has to offer its clients.” he added.
Poran Malani, President – South, Soho Square: “Mphasis is leading the way in embracing digital the way all forward-thinking companies must, and we are delighted to be partnering them in it. Earlier in the year, we conducted social immersion programs for the Mphasis leadership team in both India and US. The response was amazing! We are truly excited to partner with Mphasis and enable their digital GTM for a suite of new age technology services and solutions.”
The digital partnership will also see the set-up of a technology-digital back office offering that Mphasis will take to market. The scope of this partnership also extends to digital media strategy and execution for Mphasis solutions. This will include SEO, paid search programs, display advertising and customized programs for key digital platforms.