Importance of AI and ML

Mobility solutions company Comviva launches AI-powered omni channel marketing platform

Comviva launches an AI-powered omni channel marketing platform to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth. The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement.

The new solutions announcements include:

  • Launch of its next generation MobiLytixTM Marketing Studio –  integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
  • Introduction of a new MobiLytixTM Digital Marketing solution – a customer engagement automation platform for digital channels
  • Major enhancement of the MobiLytixTM Rewards solution – a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.

Speaking on the occasion, ManoranjanMohapatra, Chief Executive Officer at Comviva said, “Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry.”

Amit Sanyal, EVP & Chief Operating Officer – Consumer Value Solutions at Comviva said, “Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes.”

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