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Follow UsMany of the Indian post-production studios/
entities are going global by expanding their business into Hollywood in
the recent weeks. In some ways, this reflects what software services
vendors did more than a decade back. Many industry observers, in fact,
often try to draw parallels between the Indian animation/VFX sector and
the Indian software services segment. While they too like IT services
vendors embraced the offshore model in the beginning of the 2000s, the
trend to go onsite is catching up fast. One significant difference,
however, has been a matured domestic market for this
sector—thanks to the increasing sleekness of Bollywood, that
is a much developed segment in the last few years.
Reliance
Mediaworks has recently
collaborated with the US-based In-Three to convert films and videos
into the 3D format, to cater to the growing demand for such movies
globally. This strategic alliance would address the growing
demand of Hollywood studios for converting both new films shot in 2D as
well as older film released in cinemas and on home platforms into the
3D format. As per initial expectations, Mediaworks will be able to
cater 15-25 feature films projects per year and work on the first joint
title will commence in the beginning of 2010. While currently there are
2500 3D screens around the world in 2008, the number is expected to
rise to 7000 next year and 15,000 by 2013.
Even more noteworthy has been the initiative from
Computing Labs (VCL), the VFX
arm of
Elxsi, to set up a facility in
Santa Monica, Los Angeles designed for US-based film and TV production
companies. The facility is getting operational from December 7 and will
currently involve a 45 member team. VCL has roped in three VFX industry
veterans Joel Hynek, Tricia Ashford and Treva Blue to bolster their
operations--Joel will be the Senior VFX Supervisor, Tricia will head
the complete production and Treva will head the trailers
segment of the facility.
Mission Hollywood
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