Milagrow ropes in Debashis Das as its CEO

In a move that adds vital industry acumen to its leadership team, Milagrow, the No.1 Company in Consumer Robotics in India has announced the appointment of Debashis Das as its CEO. Debashis has previously worked with several industry leaders like Gillette, Perfetti, Dabur, Henkel, Mother Dairy, SC Johnson over the course of her career.

Having worked for over 20 years in the field of FMCG Debashis holds an in-depth knowledge of business functions across Marketing and Sales.  He is known for his unique take on brand creation and has particular expertise in delivering superior consumer benefits by transforming sharp consumer insights into product differentiators.

Speaking on the announcement, Rajeev Karwal, Founder and CEO, Milagrow, said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in Sales and Marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

Debashis commented, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 Consumer Robotics Company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

A graduate from IMT, Ghaziabad, Debashis is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work, being recognized as an industry front runner in 2008 by Business India. His campaign for Pril has been featured as “Differentiated Brand Campaigns”in the 12^th edition of Philip Kotler’s Marketing Management. Owing to his innovative approach to brand strategy, his brands have been ranked among the Top 10 brands in categories consistently.