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Annuals Author: DQI Bureau - July 31, 2005

Microtek International: Innovation Power

Anil Gupta
CEO

– Built separate marketing team for online UPS sales

–
Consolidated the dealer network

–
The Power Product division grew stronger with specialized R&D

Continuous upgradation and investments kept Microtek’s cash registers
ringing through 2004-05.The company introduced new models of offline and online
UPSes. Wider price range models also helped Microtek gain strength in the
market. The north Indian market was the strongest for the company contributing
40% of the revenues. The power product division grew stronger with unwavering
focus on R&D and on the online UPS segment. The latter is a high growth
division and got itself a new dedicated marketing team. Microtek increased the
maximum range for UPSes to 40KVA, from 10KVA. Plans for FY 2006 include
investments in UPS development and rolling out newer models. Though the private
sector constributes 85% of the revenues, government supply is on a steady rise.
Its 4,000 dealer network was consolidated through the year by removing
ineffective dealers and adding new ones.

l Start-up Year: 1986 l Products and Services: Inverters, Off Line UPS, Stabilizers, Mother Boards, Speakers, Computer Cases l Employees:
122 l Branches: 17 l Dealer outlets: 4000 l Address: H-57, Udyog Nagar, Rohtak Road, Delhi 110041 l Tel: 25967345/47/49
l Fax: 25472660 l Website: www.microtekdirect.com

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Pradeep Gupta, CMD, CyberMedia Group welcoming Dr Arvind Gupta, National Head Information Technology, BJP. Dr Gupta was the Chief Guest of the evening
(L-R) Sunil Sharma, VP, Sales, India & Saarc, Cyberoam and Dr Arvind Gupta, National Head IT giving the Dataquest Business Technology Award to Sapient Consulting for the best IT implementation in security, mobility, unified communications, and infrastructure management
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LV Bank received the award for best IT implementation in unified communications
Biocon received the award for best IT implementation in mobility and unified communications
Happiest Minds received the award for best IT implementation in security and cloud
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Evalueserve received the award for best IT implementation in security and cloud
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Serco Global received the award for best IT implementation in mobility and cloud
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Canon India received the award for best IT implementation in analytics
Persistant Systems received the award for best IT implementation in analytics
ILFS received the award for best IT implementation in infrastructure management
eClerx received the award for best IT implementation in analytics
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Hero Moto Corp received the award for best IT implementation in ERP?SCM?CRM
KPIT received the award for best IT implementation in unified communications
JK Tyres received the award for best IT implementation in analytics
Idea Cellular received the award for best IT implementation in analytics
Godfrey Philips received the award for best IT implementation in infrastructure management
Aviva Life Insurance Co received the award for best IT implementation in infrastructure management
Hindalco received the award for best IT implementation in analytics
Aircel received the award for best IT implementation in unified communications
Dr Lal Path Labs received the award for best IT implementation in cloud
Gati received the award for best IT implementation in mobility
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Sheela Foam received the award for best IT implementation in mobility
Tata Communication received the award for best IT implementation in ERP/SCM/CRM
NDTV received the award for best IT implementation in analytics
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