Microsoft, in collaboration with Vadodara Chamber of Commerce & Industry (VCCI), announced the opening of a Digital Experience Center in the city. Managed by Microsoft’s distributor Ingram Micro, the center will help businesses, institutions, partners and individuals gain a first-hand experience of modern technologies on devices running Microsoft software, including Windows apps and Office 365.
Microsoft and VCCI also launched the “I am Vadodara, I am Digital” initiative. Today’s mobile-first, cloud-first world is continuously driving digital work & life experiences. The aim with this center is to bring to life these experiences for SMBs, entrepreneurs and educational institutions and help them leverage contemporary cloud technology to drive business growth as well as enhance skills and promote learning.
This initiative will help SMBs understand the value of IT and make it easier for them to adopt cloud solutions. The adoption of IT across verticals will improve their productivity by collaborating, communicating and connecting better in their ecosystem to reach out to more customers across locations and unlock newer business opportunities. With this initiative Microsoft and VCCI will together help SMBs, entrepreneurs and institutions in Vadodara adopt the latest Microsoft technologies and help the city realize its vision of becoming digitally and technologically advanced.
In additions to SMBs, Microsoft and VCCI will also help educational institutions to adopt technology that will prepare future generations for the mobile-first, cloud- first world. As a part of this initiative, Microsoft’s latest innovative cloud- computing based offering Edu-Cloud, will help education institutions enhance digital learning and teaching by providing them with access to digital content and free access to Office 365 on Windows-powered tablets. This initiative will add momentum to the ongoing efforts to help the country make brisk progress on its ‘Digital India’ vision that aims to transform India into a digitally empowered society.
Microsoft is also readying its partners to serve as trusted advisors for SMBs looking to adopt cloud services. Bitscape Infotech, a Microsoft Gold Competency Partner, has registered a 140% growth in business in the last 12 months, riding on high adoption of Microsoft Office 365 and Azure among customers. The company aims to extend this success to SMBs and other organizations in Vadodara.
The study by Boston Consulting Group, Ahead of the Curve: Lessons on Technology and Growth from Small Business Leaders, found that if more SMBs in India adopted the latest IT tools, there is potential for SMBs to grow their revenues by $56 billion and create 1.1 million new jobs.