Meta and ONDC Collaborate to Accelerate Digital Transformation for SMEs

Meta has joined forces with the Open Network for Digital Commerce (ONDC) in a strategic collaboration to align with the government’s vision for Digital Public Infrastructure (DPI). This partnership reinforces Meta’s commitment to upskilling small businesses and facilitates their rapid digital transformation and growth.

This partnership is positioned as a vital step in promoting the Digital India Initiative that aligns with the overarching goal of fostering a robust digital ecosystem. Meta’s involvement in this partnership extends beyond mere collaboration as it is rooted in a profound commitment to upskill small businesses. The Meta Small Business Academy on the path to upskill 10 million small businesses nationwide has introduced a certification program. This program is aimed to empower entrepreneurs and marketers with essential digital marketing skills crucial for success on Meta apps.

The certification program offered by the Meta Small Business Academy covers a spectrum of digital marketing strategies, encompassing social media marketing, online advertising, and effective content creation. Here, by equipping small businesses with these skills, Meta aims to enhance their digital presence and competitiveness by contributing to the overall economic growth of the country.

One of the key highlights of this collaboration is that Meta will actively contribute to enhancing ONDC’s Sahayak, a WhatsApp chatbot, that functions as the primary channel for seller and customer communication. Sahayak will receive support from Meta to improve its services and further streamline interactions within the platform.

The Meta and ONDC partnership reflects a broader trend in the tech industry where major players are increasingly recognizing the importance of fostering digital inclusion and empowering small businesses. Both companies aspire to be at the forefront of driving digital proficiency among small enterprises by combining forces and catalyzing their success in an increasingly competitive and digitally driven business landscape.

This particular collaboration goes beyond a mere business alliance as it represents a shared commitment to advance the digital agenda, upskill small businesses, and contribute to the nation’s economic development through a digitally empowered entrepreneurial ecosystem.