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Meru Cab launches SMS based ‘Trip Tracker Service' on eve of Women's Day

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DQI Bureau
New Update

On the eve of Women's Day, Meru Cab has launched an SMS-based ‘Trip Tracker Service'. This service has been launched across Mumbai, Delhi, Bangalore and Hyderabad, taking women safety to the next level. Through this service an appointed person or family member of the lady traveler, will be sent sms alerts about the cab location and journey, thereby ensuring a sense of safety and assurance for the lady traveler and her loved ones. This first-of-its-kind initiative is an opt-in service and is available free of charge to all Meru customers.

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One can avail of this facility while booking a Meru cab, through the call center (4422 4422) or the website (www.merucabs.com) wherein an option is made available to the customer to provide a "Tracking Number" to which the SMS's alerts will be sent.

This alternate number will be stored in the customer's personal account and can be activated or deactivated anytime through the call center or website.

On activating the Trip Tracker Service, the following SMSs will be sent to the alternate number provided by the customer.

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1. SMS alert at the beginning of the trip including the customer name, trip start-time and area where the trip began.

2. Regular SMS updates every 15 minutes during the journey with details of the location of the cab.

3. SMS alert sent at the end of the trip with the location where the trip ended.

Commenting on the new initiative, Siddhartha Pahwa, CEO, Meru Cabs stated, "At Meru Cabs, we believe that being the market leader is not enough. We continue to strive as thought leaders - introducing innovative facilities and travel concepts, keeping the customer's needs at the core of everything we do.

This new safety initiative will further strengthen the trust our customers have in our services, and will provide the much needed safety assurance especially to our women commuters and their families."

Nilesh Sangoi, CTO of Meru Cabs added, "We always strive for excellence in customer service, enabled through technology. The new trip tracking facility is another example wherein we underscore our brand promise of ‘Reliability' to our customers. Our technology is solely focused at creating a comfortable and safe journey for our customers."

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