Gone are the days when companies used to hire candidates through job portals. McDonald's, the fast food chain plans to hire 250,000 new employees in the U.S. over the summer. For this purpose they are using Snapchat. This is the first time the company is using Snapchat, an image messaging app, for hiring candidates. It is a first-to-market hiring tool.
Starting Tuesday, Snapchat users may see a 10 second Snapchat video ad from McDonald's employees who will be discussing the experience working with them. After watching the video the user can swipe up on the app which will re-direct the user to the career page of the company where the person can apply for the openings.
According to the reports, McDonald's calls this new concept Snaplications. Although the applicants after applying for the job will still have to fill out a traditional application form and come in for a face to face interview.
"We're always looking for new and innovative ways to find job seekers," said Jez Langhorn, senior director in HR for McDonald's USA, in a statement to CNBC. "We thought Snaplications was a great way to allow us to meet job seekers where they are—their phones."
The company said that they plan to hire candidates between the age of 16-24 years old. This move of the company to use Snapchat for hiring is an effort to connect with the tech savvy generation. The company also plans to use platforms like Spotify and Hulu in Australia to reach job seekers.