In the run-up to the festive period, Mastercard and Flipkart announced a partnership for the latter’s annual ‘Big Billion Days’ sale, which will take place between October 10-14, 2018. Through this partnership, Mastercard cardholders stand a chance to win Priceless Surprises such as:
- An iPhone X for the lucky winner of daily quiz on Flipkart’s
- Grand prize: One lucky winner from all the quiz entries to win a trip to Australia to watch India vs Australia One Day International cricket match
To stand a chance to win these surprises and enjoy a safe and seamless online shopping experience, Mastercard cardholders can securely save their card details on their respective Flipkart accounts.
Commenting on the partnership, Prakash Sikaria, Senior Director & Head – Monetization & Growth, Flipkart said, “We at Flipkart are committed to increasing our customers’ convenience and choice through affordable financing and payment innovations. Our partnership with Mastercard will help us bring even more Indians into the fold, so they can enjoy The Big Billion Days, India’s largest shopping festival. With the special discounts and exciting rewards up for grabs, Mastercard customers will be able to enjoy a truly unique shopping experience.”
Talking about the announcement, Manasi Narasimhan, vice president, Marketing and Communications, South Asia, Mastercard said, “The Big Billion Days by Flipkart is one of the most popular online shopping festivals in India. Mastercard’s partnership with Flipkart is an ideal platform to highlight the convenience of using digital payments and rewards the Mastercard cardholders with Priceless Surprises. Mastercard is certain that this campaign will significantly contribute towards establishing digital payments as the most preferred and secure way to shop online.”
According to Redseer Consulting1, online shopping in India in the upcoming festive season will touch the U.S.$ 2-3 billion. Flipkart has introduced several financing options such as Cardless Credit to help its customers avail various offers and deals. The company expects mobile phones, fashion, and electronic appliances to be the top-selling categories this year.