Maruti Suzuki, the automobile brand, and Google have come together to introduce a unique digital engagement initiative for the young set of auto enthusiasts in India. In a first of its kind partnership with Google, Maruti Suzuki has come up with an AI-voice enabled assistant in the backdrop of the 14th edition of Auto Expo. The program is designed to convincingly simulate how a human would behave as a conversational partner. The voice command assistance will provide live updates as to what is happening at the Auto Expo 2018 with easy access to the MSIL exhibit.
The user can start the assistant by saying OK Google followed by take me to Maruti Suzuki. Then, the user will be prompted with the similar question like “what can I help you with”. Each question asked whether in text or voice, will then be answered through the AI data machine. The assistant answers queries on the basic details of the Auto Expo, MSIL showcase of products and senior management interactions.
The approaching Auto Expo 2018 will witness a wide exhibit of vehicles for a large number of auto enthusiasts. In its 14th edition, major automobile brands are leveraging the wide scale of their exhibits at the Auto Expo. It is expected to receive a huge number of visitors who will benefit from this meaningful engagement initiative. Maruti Suzuki believes that artificial intelligence is the future and therefore wants to make the most of it to interact with our consumers.
Maruti Suzuki is all set to be the center of attraction for the visitors at Auto Expo 2018. It will make powerful statements of intent, with concepts for cleaner technology and future compact vehicle design. Built around the theme of Transformation, the Maruti Suzuki pavilion will be spread over 4200 sq mt. It will have the largest vehicle display with a spectacle of over 18 vehicle models on display in ARENA, NEXA and Motorsports zones.
The star attractions at the Maruti Suzuki pavilion include:
- a)#ConceptFutureS communicating a new design language for compact vehicles
- b)#Concept e-SURVIVOR : an innovative Concept Electric Vehicle (EV), that reinforces the Company’s commitment to launch an electric vehicle in India in 2020
- c)A working model of #nextgenHEV (next generation Hybrid) Technology that promises to bring down emissions, reduce dependence on fossil fuels and accelerate electrification of powertrains in India
- d)India launch of all new third-generation Swift