Marching To The Cloud Band

Breaking free from capex-driven on-premise models, IT organizations in India are seeking digital nirvana in the cloud


The cloud market is huge and cuts across platform and services players and whole lot hardware and software vendors contributing to the ecosystem.


According to Amit Kumar, he says IBM’s strategy is to become the undisputed leader in enterprise cloud. IBM’s approach meets the needs of born on the cloud providers to enterprise hybrid cloud deployments (VMware) where clients can’t move everything to the cloud due to data and industry regulations.

This year, IBM has announced multiple new innovations on IBM Cloud that will help enterprises further derive value from their cloud. It launched IBM Cloud Private (ICP) as an offering to help organizations looking at a multi-cloud strategy. It provides a secure, enterprisegrade, compliance-ready and open platform with PaaS and developer services behind their firewall.  A Additionally, with the new Cloud Private for Data, an integrated data science, data engineering and app building platform companies can exploit event-driven applications capable of analyzing the torrents of data from things like IoT sensors, online commerce, mobile devices, and more. It also has ‘IBM Cloud Object Storage’ (COS) solution addresses the weaknesses of traditional storage options available today by offering a solution that helps enterprises manage data storage requirements while ensuring that productivity and cost considerations are optimally balanced.


Oracle is the fastest growing major cloud company in the world. The company says that it is delivering a complete portfolio across all three layers of the cloud: SaaS, PaaS, and IaaS.  Says Shailender Kumar, “ We’ve built a complete, open, and secure platform that provides choice and access to innovation for all. We are not the same company we were 40 years ago. Cloud is our new mantra and it’s working. We spent 10 years rewriting our applications and middleware for the cloud. We invest $5.5 billion in R&D annually to deliver the most innovative cloud products.”

Oracle sources say that it is fully committed to the cloud and that’s going to be its main growth engine to propel it to succeed and accelerate success for its customers.

“Oracle is also transforming some part of its sales design with the launch of the Oracle Digital Sales team (this is one of its biggest transformations). These teams will focus on delivering a unique customer experience to all new customers. It’s targeted at the SME sector. The company says that it wants to democratize access to the Oracle Cloud and help ensure the most simple, personalized and effective sales experience for its customers and future customers.

According to Shailender Kumar, talking about Oracle’s success, the key reasons are: First  is our unmatched portfolio of world-class, industry- aligned technology and solutions including cloud solutions that are available to customers. Two,  is our strong sales team and our focus on hiring the right talent to help us on our journey to become the #1 cloud player in the industry – this is the ‘Digital Sales’ that comprises experienced sales consultants whose job is mainly to reach out those midsize firms and help them as they get on their cloud journeys. Third, is our growing partner ecosystem that continues to fuel a large part of our growth , And fourth is ur growing customer base – alike in the enterprise segment and midsize sectors.


“Our strategy is to dramatically simplify IT and business by delivering best-in-class business applications on a single, real-time platform – SAP HANA. And, regardless of deployment model, SAP Cloud Platform serves as an extension platform and agility layer making it possible to build specific capabilities to extend the scope of all of SAP’s applications,” says Sareen.

The company says that it has the broadest portfolio of business applications in the industry today with a variety of deployment options – private cloud, public cloud, on-premise – to meet the needs of each customer. Our cloud solutions span digital transformation of a company across the wide range of stakeholders such as Employees (SAP Success Factors), Suppliers, partners, and business network (SAP Ariba. Concur) and most critical area of digital transformation across front office through SAP Hybris.

Sources say that its cloud business continued to grow rapidly with our revenue accelerates to be up 18% (IFRS) and up 31% (Non-IFRS at Constant Currencies), and exceeded €1 Billion for the first time in a quarter during our Q1 2018 results.

Amazon Internet Services

Quips Bikram Bedi, “ Since the launch of the AWS Asia Pacific (Mumbai) Region in June 2016, we have seen accelerated customer momentum, with AWS Cloud being used by customers for a broad range of applications including running website hosting, big data analytics, social games, mobile applications, e-commerce platforms, mission- critical business applications such as SAP, Oracle, and Microsoft, Machine Learning, IoT, and many more.”“

Our single biggest differentiator is that, at Amazon, we are obsessed with customers. About 90-95% of our road map is based on customer requests, and the rest is based on the strategic interpretation of what customers tell us they want. With AWS, we pioneered the cloud computing space, and we continue to rapidly introduce new services and capabilities. As part of our long-term oriented approach, we’re trying to build relationships with our customers that outlast us all.”

“We are pioneers in the startup segment and have established considerable market share and built significant momentum in this space. In fact, a recent report confirmed that over 90 of the top 100 start-ups in India run on AWS. This includes companies like Haptik, Zeta,

Gupshup, etc. We are equally focused on the enterprise space where customers are realizing the business benefits and flexibility that the cloud brings, and then move fast to build a 12-to-24-month migration plan. In this space, we’re working with a lot of customers who are migrating mission-critical apps and workloads; retiring legacy debt; accelerating their pace of innovation and speed to market, and better leveraging their data through analytics. This is across Media & Entertainment, BFSI, Telecom – every imaginable business segment is using AWS in a very meaningful way.

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