Change as they say is the rhythm of life and it looks like the senior
href="http://dqindia.ciol.com/content/dqtop20_09/IndustryAnalyses/2009/109081341.asp">HP
executives have taken inspiration from the saying; what else would
explain the restructuring in the senior management echelons beginning
from last year.
Touted as one of the biggest management restructuring, news of
href="http://dqindia.ciol.com/content/industrymarket/people/2010/110010701.asp">Ravi
Swaminathan resigning from HP India made headlines. As an HP
veteran of 15 years, Swaminathan who was leading HP Indias Personal
Systems Group (PSG), has been credited with building the HP brand in
the Indian PC market from the scratch. Swaminathan has now moved on to
head the Indian sales and marketing for AMD India.
In order to fill in the void left behind by Swaminathan, Sunil Dutt an
ex-Samsung head honcho was roped in as the vice-president PSG. A tall
order for Dutt as a telecom industry veteran, he will have to think
out-of-the-box strategy for bringing back the lost glory to HPs PC
business which even though was the number one player in the overall PC
market with 16.2 per cent market share in the fourth quarter CY09, yet
lost out to Dell which has managed to usurp it from the top slot with a
market share of 26.3 per cent for the first time in the fourth quarter
CY09 as per the IDC report. The road ahead for Dutt will not be easy
considering that Dell India has been making steady inroads in the
Indian notebook market thanks to their consistent marketing efforts and
successful branding connecting with the Gen X buyers.
Dutt however in an exclusive interaction with Dataquest sometime back
had clearly discounted any competition with Dell and others adding that
with the kind of
href="http://dqindia.ciol.com/content/dqtop20_09/IndustryAnalyses/2009/109081320.asp">PC
penetration, we have I believe there is scope for growth for all.
Our strategy is not driven by competition instead it is the customer
needs which drive us; we are constantly learning what the customer
wants and improving in terms of products and solutions, resulting in
innovation and delivery.
In another development, related to PSGs reshuffling, PSGs Corporate
Communication manager, Alka Sharma left to join Yahoo. FY 10 started
with a bang for HP India as it appointed (and perhaps for the first
time)
href="http://dqindia.ciol.com/content/industrymarket/people/2010/110032601.asp">Rajiv
Srivastava as the Chief Operating Officer (COO). In the new role,
Srivastava who has joined from Microsoft will oversee across all
business units including PSG, IPG, ES and EB for driving growth and
business performance. As part of the central leadership team,
Srivastava will be the overall in-charge of managing the overall
commercial and financial impact across all organizational decisions and
activities.
Last year too, HP India roped in former Nokia Siemens Network
head of Network Technology, Sudhir Dixit as the director of HP India
Labs for leading the research activities for India Labs, which is
focused on addressing the technology needs in the Indian market and
creating technologies for making IT affordable to customers. In his new
assignment Dixit is responsible for leading high-impact research
initiative around human interaction with computing devices using touch
and gesture.
Taking cue from the recent management re-shuffling at HP India, there
has been some shake-ups at Sun India post the integration with
href="http://dqindia.ciol.com/content/spotlight/2009/109050806.asp">Oracle
as Sun Microsystems India managing director Anil Valluri and
regional marketing director K.P. Unnikrishnan have left the company,
Bhaskar Pramaik, who was the ertswhile vice-president, volume business
at Sun has taken over as the new managing director or Oracle India
following the exit of Krishan Dhawan.
Management Re-shuffling at HP India
New Update