Advertisment

Management Re-shuffling at HP India

author-image
DQI Bureau
New Update

Change as they say is the rhythm of life and it looks like the senior

href="http://dqindia.ciol.com/content/dqtop20_09/IndustryAnalyses/2009/109081341.asp">HP

executives have taken inspiration from the saying; what else would

explain the restructuring in the senior management echelons beginning

from last year.



 


Touted as one of the biggest management restructuring, news of href="http://dqindia.ciol.com/content/industrymarket/people/2010/110010701.asp">Ravi
Swaminathan resigning from HP India made headlines. As an HP

veteran of 15 years, Swaminathan who was leading HP Indias Personal

Systems Group (PSG), has been credited with building the HP brand in

the Indian PC market from the scratch. Swaminathan has now moved on to

head the Indian sales and marketing for AMD India.






In order to fill in the void left behind by Swaminathan, Sunil Dutt an
ex-Samsung head honcho was roped in as the vice-president PSG. A tall

order for Dutt as a telecom industry veteran, he will have to think

out-of-the-box strategy for bringing back the lost glory to HPs PC

business which even though was the number one player in the overall PC

market with 16.2 per cent market share in the fourth quarter CY09, yet

lost out to Dell which has managed to usurp it from the top slot with a

market share of 26.3 per cent for the first time in the fourth quarter

CY09 as per the IDC report. The road ahead for Dutt will not be easy

considering that Dell India has been making steady inroads in the

Indian notebook market thanks to their consistent marketing efforts and

successful branding connecting with the Gen X buyers.



 


Dutt however in an exclusive interaction with Dataquest sometime back
had clearly discounted any competition with Dell and others adding that

with the kind of href="http://dqindia.ciol.com/content/dqtop20_09/IndustryAnalyses/2009/109081320.asp">PC

penetration, we have I believe there is scope for growth for all.

Our strategy is not driven by competition instead it is the customer

needs which drive us; we are constantly learning what the customer

wants and improving in terms of products and solutions, resulting in

innovation and delivery. 






In another development, related to PSGs reshuffling, PSGs Corporate
Communication manager, Alka Sharma left to join Yahoo. FY 10 started

with a bang for HP India as it appointed (and perhaps for the first

time) href="http://dqindia.ciol.com/content/industrymarket/people/2010/110032601.asp">Rajiv

Srivastava as the Chief Operating Officer (COO). In the new role,

Srivastava who has joined from Microsoft will oversee across all

business units including PSG, IPG, ES and EB for driving growth and

business performance. As part of the central leadership team,

Srivastava will be the overall in-charge of managing the overall

commercial and financial impact across all organizational decisions and

activities.






 Last year too, HP India roped in former Nokia Siemens Network
head of Network Technology, Sudhir Dixit as the director of HP India

Labs for leading the research activities for India Labs, which is

focused on addressing the technology needs in the Indian market and

creating technologies for making IT affordable to customers. In his new

assignment Dixit is responsible for leading high-impact research

initiative around human interaction with computing devices using touch

and gesture.     






Taking cue from the recent management re-shuffling at HP India, there
has been some shake-ups at Sun India post the integration with href="http://dqindia.ciol.com/content/spotlight/2009/109050806.asp">Oracle

as Sun Microsystems India managing director Anil Valluri and

regional marketing director K.P. Unnikrishnan have left the company,

Bhaskar Pramaik, who was the ertswhile vice-president, volume business

at Sun has taken over as the new managing director or Oracle India

following the exit of Krishan Dhawan. 













Advertisment