Denave: Making inroads in the sales enablement space

Denave eyes considerable business opportunity in the sales enablement space as it claims to help organizations in increasing their sales

Sales is a core function for any business. Without ample sales, no business will last long. Many organizations are not able to execute sales in a proper way which eventually results in low revenues. Understanding this core area as a business opportunity, Snehashish Bhattacharjee, Global CEOand Founder at Denave, Debabrata Majumdar, Chief Operating Officer and Co-founder at Denave and R. Narayan, Co- founder at Denave started Denave in 1999 in India. It was an uncharted territory. While it meant a vast wealth of opportunities, they had the challenge to convince companies to rely on them. Snehashish and Debabrata were confident about their idea for which they even sacrificed their senior roles at multinational corporations.

Moving Ahead

Denave was not perhaps one of its own kind but was one of the early ones with an organized and professional approach to jump in the space of sales enablement. “We believed that there has to be someone helping bigger corporates in handling their sales functions effectively. When we began our operations, corporates did not want to work with us. It took us time to convince companies to do business with us,” says Bhattacharjee. He further explains that Denave is a global sales enablement company which is focused on driving profitable revenue growth for its customers through a gamut of service offerings that have a direct impact on the sales.

During the conversation, Bhattacharjee emphasizes the point that they have tried to integrate several sales-related functions which can bolster the sales drive of any company. “Denave has today developed the expertise of delivering effectively for its clients for all their sales needs,” adds Bhattacharjee.

From plan to execution

Denave does not handle only one part of the function. The company boasts of being useful for all organizations as it handles everything from demand generation, customer engagement, sales intelligence, sales support, strategy, etc. “We can help organizations which have no understanding of the market. We plan and execute the sales part for these organizations thereby freeing them from the pain of selling,” says Bhattacharjee.

In order to help their customers, Denave has strengthened its footprint and expanded operations. With workforce strength of over 5,000 employees, a reach spanning 3 continents, 19 countries and 500+ cities globally, Denave claims to have a clientele from fortune 500 companies. The company has expanded gradually from an Indian to Asian and to a global company.

The company has built multi-industry cross geography expertise partnering with global businesses. The company has customers from verticals such as IT/ITeS, telecom, consumer—consumer electronics, FMCG industries cutting across geographies.

Sighting the future

The company is keen to increase its reach and tap the market further. Its claims seem realistic as it presents the statistics. Bhattacharjee concludes, “Over the past 16 years, Denave has generated over $4 bn in revenues for the clients. We believe that it is driven to be an organization that will contribute to the global sales revenues for over 100 years by focusing on innovation, optimization, expansion and talent.”


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