MakeMyTrip.com

The challenge

The company wanted to create a one-stop travel shop that would provide all

travel related bookings and confirmations online. The idea was to attract

foreign tourists and at the same time cater to Indian customers through a strong

offline presence backed by a simple online booking system.

E-solution

The project, which was developed in consultation with NetAcross in April

2000, involved the creation of a database with detailed information on various

destinations. The online flight bookings have been enabled through the

computerized reservation system (CRS) from Amadeus. The portal has been designed

to provide all travel-related information including visa, passport and foreign

exchange and services such as hotels, cars and package bookings to fulfil the

needs of the travelers.

There is a huge archive of photographs, videos, and maps to attract tourists.

Benefits

On the one hand, the online service makes the life of travelers easier by

providing them all the required information in one place. On the other, it cuts

down the amount of manual labor that would have been required to physically

attend to such inquiries. The centralized database of airlines and hotels not

only allows online bookings, but also enables tourists to plan their trips

better. Discounts or cost benefits availed in the process can be passed on to

the tourist. The traveler not only has more to choose from, but also gets other

value-added services.