Make your business personal: Microsoft Dynamics

DQI Bureau
New Update

With an aim to redefine how businesses engage with their customers, Microsoft has announced the new version of Microsoft Dynamics CRM. It will be available in fall 2013. This represents the approach Microsoft Dynamics is taking to developing and delivering business solutions that put people at the center.


Available both online as Microsoft Dynamics CRM Online Fall '13 and on-premises as Microsoft Dynamics CRM 2013, this major release will deliver more personal experiences to sales, marketing and customer care professionals.

The new release gives people the ability to access their information on a variety of devices*; introduces a new user experience, enabling people to access information that is relevant to their jobs; and delivers richer contextual information that helps people have deeper insights into customers and their needs. Microsoft Dynamics CRM also offers enhanced social collaboration capabilities, so users can connect with the right people, and the right resources, at the right time.

"Customer-centricity is the key. We want businesses to think about how they can help their customers match the right solutions, engage on the right terms and nurture their customers to ensure that every engagement they have with them is productive and enriching," said Samik Roy, Director and Business Head, Microsoft Dynamics (Applications) Business. He adds, "Microsoft Dynamics CRM 2013 is an easy-to-use solution that allows salespeople to work quickly, on the go, on their favorite device, and deliver a compelling customer experience."


Matching, engaging and nurturing customers

Placing people at the core, by understanding how they work and what they need to accomplish in their jobs, the new Microsoft Dynamics CRM brings capabilities that help people.

·         It delivers business process excellence, which lets users change business processes such as sales, service, etc., based on the needs of their customers and deliver an experience that matches their expectations.

Engage at the right level to enable richer interactions by doing the following:


·         Implementing a new outcome-driven user interface based on industry-leading best practices, helping sales teams to easily move from lead to close faster than ever before. At the same time, it gives organizations the ability to be agile in the face of changing market conditions.


·         Introducing new mobile client applications on iPad and Windows 8 tablets, giving users access to powerful functionality and analytics on the go. Shortly following the release of the new release of CRM, Microsoft plans to offer new touch-optimized mobile experiences for Windows Phone 8, iPhone and Android phones, extending user access to CRM information on their favorite devices.


Nurture enduring relationships to foster brand loyalty by doing the following:

·         Providing capabilities for people to collaborate with each other and share customer knowledge through Yammer right within the CRM solution, enabling them to deliver amazing customer experiences.

·         Connecting Lync seamlessly, enabling people to reach out to their customers and communities in real time, so they can be more informed and have more personal and lasting relationships.


Other highlights

·         Process Based User Interface - Role based, tailor made, Intuitive Interface that enhances productivity

·         CRM On The Go - Choice of device and mobility. Mobile access for Win8 tablet, iPad, Windows Phone, iPhone and Android

·         Enterprise Social - Inside collaboration, external listening and sentiment analysis along with outbound communication enabled by native integration with Yammer and Lync.

*Devices include Windows 8 tablets and iPad Tablets with Microsoft Dynamics CRM 2013; Windows Phone 8, iPhone and Android phone shortly following the release of Microsoft Dynamics CRM 2013.