Mahindra Comviva announced the launch of MobiLytix Centralized Communication Manager, a unified, intelligent and analytically driven communication platform that help operators to manage real time life cycle triggers and ensure their engagement with their customer is relevant, holistic and multi- channel.

Due to increasing complexity in the telecom space operators deployed a number of customer facing communication tools and service alerts. However, until now these tools operated in a silo-ed structure and lacked actual integration, which led to patchy and irrelevant engagement with customers. MobiLytix Centralized Communication Manager provides a centralized communication platform that streamlines customer’s interaction with operator tools and systems, which has a positive impact on customer experience and operator revenues.

Speaking on the occasion of the launch, Amit Sanyal, Business Head, Consumer Value Solutions, Mahindra Comviva said, “In today’s highly competitive telecom landscape, it is imperative to drive customer experiences that are timely, relevant and contextual. However, with legacy systems still in place, today’s operator to customer engagement lacks coherence, clarity and timelines. We are happy to introduce our new offering MobiLytix Centralized Communication platform which ensures that operators have a holistic view of customer engagement across various systems and tools. This helps operators to bolster revenues through better targeted offers and enables self-discovery for customers at the same time.”

Mahindra Comviva’s customer value solutions has over 40 deployments in 25 countries across the globe and empowers over 250mn customers. Its MobiLytix suite provides marketers with data-driven marketing tool that helps them to deliver highly contextual marketing across multiple channels and on any device. Using MobiLytix suite marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800mn digital marketing messages per day and provides over 60% accuracy for churn prediction.