Mahindra Comviva announced that its mobile engagement solution for enterprises – Ngage Messaging Platform will now provide omni-channel customer engagement with the addition of new digital channels. With new channels like Chatbots, Push Notifications and Social Media integration, Ngage platform is now a one stop shop for the customer engagement needs of enterprises, supporting both legacy and digital channels.
In this digital world, contextual and real time interaction is the key to building stronger engagements with customers. Enterprises are using mobile first marketing strategies to engage with their customers at the point of need and delivering the richest, most compelling experience possible. This growing Application-to-Person (A2P) enterprise messaging industry presents a compelling revenue opportunity for telecom operators as they look for ways to offset their Person-to-Person (P2P) SMS revenue decline.
Ngage Messaging Platform protects operator investments by enabling them to take advantage of growing A2P traffic volumes as well as provide enterprises the ability to connect with their customers on digital channels as well, all through a single platform.