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In the OneRare Foodverse, the Nestlé brand, MAGGI is introducing its first-ever Non-Fungible Tokens (NFTs).
MAGGI, a pioneer in the culinary industry, has spent more than 40 years in India leading the way in innovation and daring experimentation. With a product that appeals to consumers of all ages, MAGGI is now preparing to adopt blockchain technology in order to connect with its followers and foodies in a brand-new way.
With the help of OneRare, MAGGI will provide its well-known products, including MAGGI Hot & Sweet, MAGGI Masala-ae-Magic, and Recipes prepared with MAGGI Noodles, as NFTs that can be used in the Foodverse. These unique NFTs, which include classic Indian cuisines and nostalgic noodle recipes, are sure to please MAGGI fans.
MAGGI's step into the metaverse demonstrates the company's continual effort to adapt to changing times without losing sight of their basic values in a world where digital transformation is a crucial component for companies to interact with their audience.
Rajat Jain, Head – Foods Business, Nestlé India, said “Cooking in India is undergoing a digital transformation. These are exciting times where everyone is engaging in cooking, regardless of their skill and expertise. MAGGI has been an ally to the Indian homemaker for over 40 years and we have always been at the forefront of innovation. In our latest innovation in the virtual world, we are proud to launch our first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse. With this partnership, we bring to people an immersive cooking experience, designed to bring alive the pleasure that people derive from the process of cooking, without any physical cooking involved. The NFTs would be in the form of delicious recipes made with MAGGI Noodles, Masala-ae-Magic and MAGGI Hot & Sweet, brought to life in the Foodverse.”
As blockchain technology develops further, MAGGI will come up with ever more creative approaches to engage their audience and spread the delight of MAGGI products.