Location based services have lots of potential in India

With the launch of vehicle tracking system, are you trying to give a new
dimension to your business?

AMI is an engineering company. We have been doing BIOS, electronics, product
management, and server management for many years and have a subsidiary called
Geofiny, which provides mapping information. So, combining mapping information
expertise with our expertise in managing servers, we came out with vehicle
tracking system.

What role has the Indian R&D team played in developing vehicle tracking
system?

The Indian team works with the US team in most of product designing,
development and architecture. The Indian team is an extension of the team in the
US, but we encourage the Indian team to develop a product design and take the
ownership. So AMI India, with the existing technology, conceived, designed,
developed and manufactured this new vehicle tracking system, all in India.

What is the larger scope of vehicle tracking system across the world?

Vehicle tracking systems are niche products, however, we think from what we
have seen in the market that there are many possibilities to such technology.
Look at the location based services, which are going to be very important as
they can be combined with location based information and services. Hence, we
have entered in India.

There are many variations in which this product can be applied to many
different fields. But the technology remains common.

The product could be a navigation system for cars, with a screen to view the
vehicle and the location within the vehicle. And from this if we take a step to
visualize the screen and the electronics, then we can do more things such as
infotainment, entertainment and browsing the Internet using the same screen. So,
basically you can bridge the gap between a vehicle tracking system, a computer
system and entertainment unit all combined into one and mounted into the car or
vehicle.

Even a child tracking system can be developed, where the child can wear a
wrist band and can be tracked for safety. The technology can take you to
different corners and broader areas, bridging the gap. We are going out in
providing technologies to people in the automobile industry.

As you know, the emergence of Indias automobile sector will lead to great
demand for vehicle tracking system. Presently, the product is only available in
India and we are looking at how it develops its market here and then we will
launch it in other markets.

Pankaj Maru/CMN

maildqindia@cybermedia.co.in