LinkedIn launches stories in India for members to share updates everyday

LinkedIn has launched ‘Stories’ feature in India to help members share everyday professional moments and experiences with their communities more casually, creatively, and authentically.

This new feature allows members to publish photos and videos up to 20 seconds long, which will be visible on their profiles for 24 hours.

Ashutosh Gupta, India Country Manager, LinkedIn, said: “In a virtually connected world, ‘Stories’ are the virtual water coolers, where members can share their everyday professional moments in a creative and authentic way, and find a new way to stay connected with their networks. Along with the launch of Stories, we have also introduced a host of platform enhancements that offer an inclusive and enjoyable LinkedIn experience. The new look and feel of LinkedIn showcases our commitment to creating an engaging, supportive, diverse, and respectful community, which is at the heart of everything we do at LinkedIn.”

With the growing importance of a virtually connected world, LinkedIn has launched Stories in India to help members share everyday, casual updates and experiences from their professional lives, start lightweight conversations, and offer a new way to stay connected with their network. Members can share their everyday professional moments such as work-from-home setups, daily routines, work motivations, events, team calls, industry news, and insights quickly and with ease as it does not stay on a member’s permanent profile.

The India launch of LinkedIn Stories saw business leaders, stand-up comedians, and other influential voices such as Vani Kola, Kiran Bedi, Rahul Subramanian, and Anny Divya, use the new feature to show their work setup, share productivity tips, celebrate return to work, and revisit happy memories. Their posts demonstrate how the new feature makes it easier to stay connected to communities, inform audiences, and share professional moments.