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Follow UsWith the registered user base crossing the five million mark, India is
now the fastest growing region for
says
V Krishnan, country manager LinkedIn India.
As the worlds largest professional network with more than 60 million
members worldwide, LinkedIn has seen unprecedented growth in the Indian
market since establishing its office in India in December 2009.
The member growth in India has been strong over the last three months
with a growing number of members engaging through LinkedIn Groups and
LinkedIn Polls helping members to connect and collaborate across
geographies. As Krishnan rightly points out - our focus for India is
to increase the usage of products, applications and hiring solutions
thereby connecting all of Indias professionals to help them be more
successful and productive.
In your pocket
With the focus on increasing awareness and user engagement, the focus
of LinkedIns mobile strategy is to make the platform available to
users where they work instead of logging on to the site.
LinkedIn recently announced the launch of the LinkedIn application for
BlackBerry
at LinkedIn.com/blackberry and on BlackBerry App World. The
application complements LinkedIns other mobile offerings for the
and Palm Pre giving the members more choices on how to use LinkedIn
away from their offices and computers.
The new LinkedIn application features native integration with the
Blackberry meaning the application has been embedded in the phone
itself allowing members to access LinkedIn within their Blackberry
email, calendar and contacts. For instance the address book stores all
relevant LinkedIn information (current title, small picture etc) of the
addressee resulting in better preparation for any meeting by accessing
the LinkedIn profile of the participants, adds Krishnan.
Some of the key functions of the new application include enabling users
to manage their LinkedIn inboxes on the go; staying connected to the
professional conversation; adding new connections away from the
computer; sending invites to new connections to build networks; and
lastly receiving recommendations of who they may want to add to their
professional networks.
The application is available globally in English, Spanish, French,
German, Japanese, and Chinese languages. In addition, the Blackberry
application has also been integrated with MS-Outlook and IBM Lotus
Notes (the two most popular mail clients) so the users using these mail
clients can get relevant LinkedIn information.
Going local
Our localization strategy is two-fold; showcase local relevance and
Indian success stories and secondly show LinkedIn as a platform wherein
members use it as a professional productivity tool and a repository for
professional opinion, says Krishnan.
While the primary source of revenue for LinkedIn India remains the
advertisements placed in the site; LinkedIn as a platform for offering
hiring solutions to the recruiters and prospective recruits is fast
gaining prominence among users.
LinkedIn India has also entered in partnership with the Network 18
Group (CNBC TV 18) and is jointly conducting polls on various current
topics. In addition LinkedIns open API platform has enabled developers
from India and across the world to custom-build integrations with
LinkedIn.com to provide members an engaged professional
experience. The companys integration with Twitter has also
provided further impetus in driving member engagement.
Krishnan however discounts any plans to go regional since no tangible
input devices like keyboards exist in regional languages, besides the
professional language of choice is English in India and elsewhere in
the world.
LinkedIn: Crossing the 5 Million Mark in India
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